公开(公告)号：US11295339B1

公开(公告)日：2022-04-05

申请号：US17107612

申请日：2020-11-30

Applicant: Google LLC

Inventor： Ping Wu ,  Anurag Agarwal

IPC: G06Q30/02

Abstract: In general, this specification relates to content presentation. In general, one aspect of the subject matter described in this specification can be embodied in methods that include the actions of presenting an ad within a mobile application interface of a mobile device; receiving a user selection of the ad; determining that a browser session is to be initiated in response to the user selection of the ad; generating a request URL, using one or more processors, where the request URL includes a device identifier for the mobile device; and submitting the URL request using the browser including: determining whether an ad cookie associated with the ad exists on the browser, and if the cookie associated with the ad exists, sending an ad cookie identifier along with the request. Other embodiments of this aspect include corresponding systems, apparatus, and computer program products.

公开(公告)号：USRE49262E1

公开(公告)日：2022-10-25

申请号：US16847081

申请日：2020-04-13

Applicant: Google LLC

Inventor： Vinod Kumar Ramachandran ,  Ping Wu ,  Nareshkumar Rajkumar

IPC: G06F15/16 ,  H04N21/239 ,  H04L29/06 ,  H04L9/40

Abstract: Methods, systems, and apparatus, including computer programs encoded on a computer-readable storage medium, and including a method for providing content. The method comprises receiving a first login request from a first device used by a user, the request being associated with a first anonymous identifier associated with the first device, and determining a user tag for the user, that does not include any personally identifiable information associated with the user. The method further comprises receiving a second login request from a second different device used by the user, the request being associated with a second different anonymous identifier associated with the second different device, and storing an association between the user tag, the first anonymous identifier and the second different anonymous identifier. The method further comprises receiving a request for content from either the first or second different device and providing content in response to the request using the association.

公开(公告)号：US10586246B2

公开(公告)日：2020-03-10

申请号：US13739595

申请日：2013-01-11

Applicant: Google LLC

Inventor： Ping Wu ,  Kai Ju Liu

IPC: G06Q30/02

Abstract: Methods and systems for reporting mobile application conversions are provided. The methods and systems described herein enable a producer of a mobile app to facilitate the transmission of action notifications to a plurality of mobile advertising networks through the transmission of a single action notification to an action reporting system. The action reporting system, in turn, translates the action notification, into one or more distinct action notifications recognizable and executable by one or more respective advertising networks which an app producer has previously identified as recipients of action notifications.

公开(公告)号：US11107130B1

公开(公告)日：2021-08-31

申请号：US16443131

申请日：2019-06-17

Applicant: Google LLC

Inventor： Ping Wu ,  Jennifer W. Lin

IPC: G06Q30/00 ,  G06Q30/02

Abstract: Methods, systems, and apparatus, including computer programs encoded on a computer-readable storage medium, and including a method for providing content based on social influence scores of publishers. The method comprises identifying a social influence score for each of a plurality of users associated with a social network where one or more of the users is also a publisher of content. The method further comprises receiving a request for content, the content to be delivered along with content provided by a content publisher. The method further comprises determining a social influence score for the particular content publisher and identifying one or more offers associated with content, where each offer is based at least in part on a specification by a content sponsor of at least a minimum social influence score for a given impression. The method further comprises providing a content item based on the one or more identified offers.