Tracking user conversions across mobile applications and browsers

    公开(公告)号:US11295339B1

    公开(公告)日:2022-04-05

    申请号:US17107612

    申请日:2020-11-30

    Applicant: Google LLC

    Abstract: In general, this specification relates to content presentation. In general, one aspect of the subject matter described in this specification can be embodied in methods that include the actions of presenting an ad within a mobile application interface of a mobile device; receiving a user selection of the ad; determining that a browser session is to be initiated in response to the user selection of the ad; generating a request URL, using one or more processors, where the request URL includes a device identifier for the mobile device; and submitting the URL request using the browser including: determining whether an ad cookie associated with the ad exists on the browser, and if the cookie associated with the ad exists, sending an ad cookie identifier along with the request. Other embodiments of this aspect include corresponding systems, apparatus, and computer program products.

    Access Control for User-Related Data
    2.
    发明申请

    公开(公告)号:US20180121934A1

    公开(公告)日:2018-05-03

    申请号:US15797419

    申请日:2017-10-30

    Applicant: Google LLC

    Abstract: The subject matter of this specification can be embodied in, among other things, a computer-implemented method for controlling access to user-related data including electronically registering a plurality of data providers with a computer-implemented data exchange. The method further includes electronically registering a plurality of data buyers with the computer-implemented data exchange. The method further includes mediating a data sharing arrangement between one or more of the data buyers and one or more of the data providers, the data sharing arrangement defining prices and permitted uses of data provided by the one or more data providers to the one or more data buyers. The method further includes enforcing, on behalf of the one or more data providers, one or more restrictions imposed by the data sharing arrangement on the one or more data buyers.

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