公开(公告)号：US20240394753A1

公开(公告)日：2024-11-28

申请号：US18588843

申请日：2024-02-27

Applicant: Google LLC

Inventor： Vidya Pramod Kamarajugadda ,  Durga Deepthi Singh Sharma ,  Walter Alejandro Vulej

IPC: G06Q30/0241

Abstract: The technology generally relates to providing sponsored digital content items on a publisher's website or mobile application based on a campaign created by a digital content provider, wherein the campaign specifies specific brands. The specified brands may be used to direct traffic, such that the digital content provider's products or services from the campaign may be included in digital content items when a query matches permitted brands. In other examples, the digital content provider's campaign will not be published in a sponsored digital content item in response to a search query that matches a brand which the campaign specifies as an exclusion.

公开(公告)号：US20250028941A1

公开(公告)日：2025-01-23

申请号：US18776145

申请日：2024-07-17

Applicant: Google LLC

Inventor： Jason Sean Krueger ,  Walter Alejandro Vulej ,  Joshua Brian Braverman ,  Nicholas James Reid

IPC: G06N3/0475

Abstract: Methods, systems, and apparatus, including computer programs encoded on a computer storage medium, for using artificial intelligence to display responses and digital components in a conversational user interface. A method includes initiating a user session with a conversational user interface of an artificial intelligence system. During the user session, the method includes receiving, by the artificial intelligence system, one or more prompts; displaying, in the conversational user interface, one or more digital components that each include content related to a corresponding item based at least in part on the one or more prompts, detecting, for each displayed digital component, one or more user interaction events; updating a user interest record, and displaying one or more additional digital components in the conversational user interface based at least in part on the user interest record.