公开(公告)号：US20240394753A1

公开(公告)日：2024-11-28

申请号：US18588843

申请日：2024-02-27

Applicant: Google LLC

Inventor： Vidya Pramod Kamarajugadda ,  Durga Deepthi Singh Sharma ,  Walter Alejandro Vulej

IPC: G06Q30/0241

Abstract: The technology generally relates to providing sponsored digital content items on a publisher's website or mobile application based on a campaign created by a digital content provider, wherein the campaign specifies specific brands. The specified brands may be used to direct traffic, such that the digital content provider's products or services from the campaign may be included in digital content items when a query matches permitted brands. In other examples, the digital content provider's campaign will not be published in a sponsored digital content item in response to a search query that matches a brand which the campaign specifies as an exclusion.

公开(公告)号：US20250061312A1

公开(公告)日：2025-02-20

申请号：US18764501

申请日：2024-07-05

Applicant: Google LLC

Inventor： Matthias Heiler ,  Sylvanus Garnet Bent, III ,  Mehmet Levent Koc ,  Snehal Sunilkumar Motarwar ,  Aravindan Raghuveer ,  Saachi Grover ,  Nidhi Gupta ,  Preksha Nema ,  Durga Deepthi Singh Sharma ,  Abhinav Khandelwal

IPC: G06N3/0475

Abstract: Example aspects of the present disclosure provide an example method. In some implementations, the example method can include receiving request data indicating a request for content. In some implementations, the example method can include determining a request context associated with the request data, wherein the request context is based on account data for a user device associated with the request. In some implementations, the example method can include determining, based on the request and the request context, a data object from a knowledge graph, wherein the data object comprises a subject and one or more attributes for the subject. In some implementations, the example method can include generating, using a machine-learned content generation model, content descriptive of the subject, the content generated based on the request, the request context, and the data object.