公开(公告)号：US20190043076A1

公开(公告)日：2019-02-07

申请号：US15865273

申请日：2018-01-09

Applicant: HUAWEI TECHNOLOGIES CO., LTD.

Inventor： Zhenhua Dong ,  Zhirong Liu ,  Xiuqiang He ,  Ruiming Tang ,  Bohai Yang

IPC: G06Q30/02 ,  G06N99/00

Abstract: An advertisement management server in a communication system receives information of advertisements, determines an advertising value calculation policy, estimates a value of an advertising value element according to the information of each advertisement, calculates a value of each advertisement using the value of the advertising value element and the advertising value calculation policy as reference factors. The server instructs the communication system to broadcast the advertisements for displaying on the user terminals according to the calculated value of each advertisement.