公开(公告)号：US20210326931A1

公开(公告)日：2021-10-21

申请号：US17222102

申请日：2021-04-05

Applicant: Intel Corporation

Inventor： Andrew J. Kuzma ,  Bradut Vrabete ,  Addicam V. Sanjay ,  Shahzad A. Malik ,  Abhishek Ranjan ,  Shweta Phadnis ,  Fengzhan Tian ,  Kunapareddy Chiranjeevi

IPC: G06Q30/02 ,  G06N20/00

Abstract: A digital advertising system includes an advertisements module that provides a number of digital advertisements for display on a digital display device. A digital sign module including the digital display device displays digital advertisements provided by the advertisements module, and captures video analytics data relating to previous viewers of the digital advertisements displayed by the digital sign module. A data mining module retrieves the video analytics data from the digital sign module and generates trained advertising models based thereon using a data mining algorithm. A content management system module coupled to the advertisements module and the data mining module receives the digital advertisements and the trained advertising models and generates a subset of the advertisements for display based on the trained advertising models.

公开(公告)号：US10977692B2

公开(公告)日：2021-04-13

申请号：US15268152

申请日：2016-09-16

Applicant: INTEL CORPORATION

Inventor： Andrew J. Kuzma ,  Brad Vrabete ,  Addicam V. Sanjay ,  Shahzad A. Malik ,  Abhishek Ranjan ,  Shweta Phadnis ,  Fengzhan Tian ,  Kunapareddy Chiranjeevi

IPC: G06Q30/02 ,  G06N20/00

Abstract: A digital advertising system includes an advertisements module that provides a number of digital advertisements for display on a digital display device. A digital sign module including the digital display device displays digital advertisements provided by the advertisements module, and captures video analytics data relating to previous viewers of the digital advertisements displayed by the digital sign module. A data mining module retrieves the video analytics data from the digital sign module and generates trained advertising models based thereon using a data mining algorithm. A content management system module coupled to the advertisements module and the data mining module receives the digital advertisements and the trained advertising models and generates a subset of the advertisements for display based on the trained advertising models.

公开(公告)号：US20170091822A1

公开(公告)日：2017-03-30

申请号：US15372924

申请日：2016-12-08

Applicant: Intel Corporation

Inventor： Fengzhan Phil Tian ,  Addicam Venkat Sanjay ,  Kunapareddy Chiranjeevi ,  Shweta Phadnis ,  Shahzad A. Malik

IPC: G06Q30/02 ,  G06K9/00

CPC classification number: G06Q30/0264 ,  G06K9/00778 ,  G06K9/6201 ,  G06Q30/0251 ,  G06Q30/0269

Abstract: Described herein is an electronic digital display screen having a content scheduler operable via a cloud based Content Management System (CMS) including related systems, methods, and apparatuses for implementing the same. In accordance with a particular embodiment there is an electronic digital display screen having a scheduler to receive advertiser preferences and a default playlist from a content management system, in which the scheduler is to display multimedia content during a plurality of time slots according to the default playlist when viewership information is not available. The electronic digital display screen further includes sensors to capture video analytic data for analysis by analyzing pixels of the video analytic data captured to detect a number of viewers and to determine demographic characteristics for viewers detected; and further wherein the scheduler is to select and display multimedia content via the electronic digital display screen in at least one of the plurality of time slots different than the default play list based on the number of viewers detected and the demographics characteristics for the number of viewers detected according to the one or more advertiser preferences when the viewers are detected at the electronic digital display screen.