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公开(公告)号：US20160379261A1
公开(公告)日：2016-12-29
申请号：US14752435
申请日：2015-06-26
申请人： INTEL CORPORATION
IPC分类号： G06Q30/02
CPC分类号： G06Q30/0261
摘要： Disclosed herein is a computer system for rendering targeted content on a digital sign. The computer system includes a display screen and a camera. The computer system also includes a video analytics module to receive video images from the camera and generate audience metrics based on the video images. The audience metrics include eye gaze information that identifies an area of the display screen being viewed by a person. The computer system also includes a content management module to identify a content selection to be rendered by the digital sign based on the audience metrics.
摘要翻译： 本文公开了一种用于在数字标志上呈现目标内容的计算机系统。 计算机系统包括显示屏和相机。 计算机系统还包括视频分析模块，用于从相机接收视频图像，并基于视频图像生成受众指标。 观众指标包括识别人正在观看的显示屏幕的区域的眼睛注视信息。 计算机系统还包括内容管理模块，用于基于观众度量标识要由数字符号呈现的内容选择。
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公开(公告)号：US20210326931A1
公开(公告)日：2021-10-21
申请号：US17222102
申请日：2021-04-05
申请人： Intel Corporation
发明人： Andrew J. Kuzma , Bradut Vrabete , Addicam V. Sanjay , Shahzad A. Malik , Abhishek Ranjan , Shweta Phadnis , Fengzhan Tian , Kunapareddy Chiranjeevi
摘要： A digital advertising system includes an advertisements module that provides a number of digital advertisements for display on a digital display device. A digital sign module including the digital display device displays digital advertisements provided by the advertisements module, and captures video analytics data relating to previous viewers of the digital advertisements displayed by the digital sign module. A data mining module retrieves the video analytics data from the digital sign module and generates trained advertising models based thereon using a data mining algorithm. A content management system module coupled to the advertisements module and the data mining module receives the digital advertisements and the trained advertising models and generates a subset of the advertisements for display based on the trained advertising models.
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公开(公告)号：US10977692B2
公开(公告)日：2021-04-13
申请号：US15268152
申请日：2016-09-16
申请人： INTEL CORPORATION
发明人： Andrew J. Kuzma , Brad Vrabete , Addicam V. Sanjay , Shahzad A. Malik , Abhishek Ranjan , Shweta Phadnis , Fengzhan Tian , Kunapareddy Chiranjeevi
摘要： A digital advertising system includes an advertisements module that provides a number of digital advertisements for display on a digital display device. A digital sign module including the digital display device displays digital advertisements provided by the advertisements module, and captures video analytics data relating to previous viewers of the digital advertisements displayed by the digital sign module. A data mining module retrieves the video analytics data from the digital sign module and generates trained advertising models based thereon using a data mining algorithm. A content management system module coupled to the advertisements module and the data mining module receives the digital advertisements and the trained advertising models and generates a subset of the advertisements for display based on the trained advertising models.
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4.发明申请公开(公告)号：US20170091822A1
公开(公告)日：2017-03-30
申请号：US15372924
申请日：2016-12-08
申请人： Intel Corporation
发明人： Fengzhan Phil Tian , Addicam Venkat Sanjay , Kunapareddy Chiranjeevi , Shweta Phadnis , Shahzad A. Malik
CPC分类号： G06Q30/0264 , G06K9/00778 , G06K9/6201 , G06Q30/0251 , G06Q30/0269
摘要： Described herein is an electronic digital display screen having a content scheduler operable via a cloud based Content Management System (CMS) including related systems, methods, and apparatuses for implementing the same. In accordance with a particular embodiment there is an electronic digital display screen having a scheduler to receive advertiser preferences and a default playlist from a content management system, in which the scheduler is to display multimedia content during a plurality of time slots according to the default playlist when viewership information is not available. The electronic digital display screen further includes sensors to capture video analytic data for analysis by analyzing pixels of the video analytic data captured to detect a number of viewers and to determine demographic characteristics for viewers detected; and further wherein the scheduler is to select and display multimedia content via the electronic digital display screen in at least one of the plurality of time slots different than the default play list based on the number of viewers detected and the demographics characteristics for the number of viewers detected according to the one or more advertiser preferences when the viewers are detected at the electronic digital display screen.
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