Abstract:
The present invention is drawn to an agent and process for altering the color of keratin fibers wherein the agent comprises: (A) a color base composition containing from about 5% to less than about 50% by weight of a fatty substance; a rheology modifying polymer; an alkalizing agent; and a short alkyl chain hydroxy compound chosen from monoalcohols and polyols; an oxidative dye precursor; and an oxidizing composition comprising, an oxidizing agent; and wherein the pH of the agent for altering the color of keratin fibers ranges from about 1 to about 7.