公开(公告)号：US20130066701A1

公开(公告)日：2013-03-14

申请号：US13670124

申请日：2012-11-06

申请人： Mark E. Roberts ,  Jennifer K. Mathe ,  Khahn Nguyen

发明人： Mark E. Roberts ,  Jennifer K. Mathe ,  Khahn Nguyen

IPC分类号： G06Q30/02

CPC分类号： G06Q30/0233 ,  G06Q20/202 ,  G06Q20/227 ,  G06Q20/342 ,  G06Q20/4037 ,  G06Q30/02 ,  G06Q30/0222 ,  G06Q30/0229 ,  G06Q30/0234 ,  G06Q30/0251 ,  G06Q30/0255 ,  G06Q30/0269 ,  G06Q30/0621 ,  G06Q50/01

摘要： Systems and methods are provided for providing targeted marketing to goods and services provides and consumer resource management services to consumers. An example system and method for targeted marketing comprises collecting transaction data from point-of-sale (POS) terminals and using a consumer identifier in the transaction data to access stored information about the consumer. This information may be used to target offers and advertisement to the consumer. In an example system for consumer resource management, a consumer may configure a consumer account on the enterprise infrastructure via a web-site. The consumer may use the consumer account to purchase and configure gift cards that may be used for purchasing goods and services. A universal transaction identifier may be associated with the consumer account and used to purchase goods and services from more than one selected goods and services providers.