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    INFORMATION PROCESSING DEVICE, INFORMATION PROCESSING METHOD, AND PROGRAM THEREFOR
    1.
    发明公开
    INFORMATION PROCESSING DEVICE, INFORMATION PROCESSING METHOD, AND PROGRAM THEREFOR 审中-公开

    公开(公告)号：US20240362677A1

    公开(公告)日：2024-10-31

    申请号：US18647082

    申请日：2024-04-26

    Applicant: Rakuten Group, Inc.

    Inventor： Asako KUDO

    IPC: G06Q30/0251

    CPC classification number: G06Q30/0255

    Abstract: The purpose of the present disclosure is to enable more accurate measurement of the advertising effectiveness. Provided is an information processing device having: a first receiver that receives first identification information for identifying a container used by a user, from a display device that displays an advertisement about a product; a second receiver that receives, from a terminal, second identification information for identifying a container used by a user who purchased a product and product information about the product; and a determination section that determines that the user who used the container purchased the product after viewing the advertisement, when the first identification information received from the display device matches the second identification information received from the terminal and further the product information received from the terminal corresponds to the advertisement displayed on the display device.

    DYNAMIC MODIFICATION OF SUPPLEMENTAL CONTENT AUDIENCE
    4.
    发明公开
    DYNAMIC MODIFICATION OF SUPPLEMENTAL CONTENT AUDIENCE 审中-公开

    公开(公告)号：US20240340488A1

    公开(公告)日：2024-10-10

    申请号：US18297993

    申请日：2023-04-10

    Applicant: Comcast Cable Communications, LLC

    Inventor： Robert BRESS

    IPC: H04N21/431 ,  G06Q30/0251

    CPC classification number: H04N21/4316 ,  G06Q30/0255 ,  G06Q30/0261 ,  G06Q30/0271

    Abstract: Methods and systems for dynamic modification of an audience are disclosed. A portion of an audience to which a supplemental content item was output during output of a first content item may be determined. A modified audience may be determined based on at least one characteristic associated with the portion of the audience to which the supplemental content item was output during output of the first content item. Output of the supplemental content item may be caused during output of a second content item. The second content item may be determined based on at least one characteristic associated with the modified audience.

    COMPUTER SYSTEM FOR PROVIDING PAYMENTS, INCENTIVES, AND FRAUD PROTECTION WITHIN OR ACROSS INDUSTRIES
    5.
    发明公开
    COMPUTER SYSTEM FOR PROVIDING PAYMENTS, INCENTIVES, AND FRAUD PROTECTION WITHIN OR ACROSS INDUSTRIES 审中-公开

    公开(公告)号：US20240320703A1

    公开(公告)日：2024-09-26

    申请号：US18678957

    申请日：2024-05-30

    Applicant: BUY IT MOBILITY NETWORKS INC.

    Inventor： Adam FRISCH ,  Aydin A. KADASTER ,  S. Jermaine JOHNSTON ,  Donald KRASNOSKY

    IPC: G06Q30/0207 ,  G06Q20/40 ,  G06Q30/0251 ,  H04L9/00 ,  H04L9/06

    CPC classification number: G06Q30/0236 ,  G06Q20/4016 ,  G06Q30/0255 ,  H04L9/0637 ,  H04L9/50 ,  H04L2209/56

    Abstract: A network includes a platform provider having a centralized operating environment including a combination of hardware, software, and a communication device configured to receive information from a plurality of enterprise networks each configured to independently communicate information to the platform provider. The information includes customer information, device information, requested enrollment or application information, requested transaction information, completed enrollment or application information, or completed transaction information, or a combination thereof. The platform provider is configured to validate and record the information in a secure ledger. The platform provider is further configured to, based on the information, identify incentives, advertisements, or other communications to provide a customer, deliver incentives, advertisements, or other communications to a customer, calculate a fee owed by one enterprise network to one of the platform provider, another enterprise network, or a customer, or assess a probability that a requested consumer, device, enrollment, application, or transaction is fraudulent.

    System And Method For Personalized Banner Placement
    8.
    发明公开
    System And Method For Personalized Banner Placement 审中-公开

    公开(公告)号：US20240303692A1

    公开(公告)日：2024-09-12

    申请号：US18280740

    申请日：2022-09-20

    Applicant: Google LLC

    Inventor： Dongeek Shin

    IPC: G06Q30/0251 ,  G06F40/106 ,  G06Q30/0241

    CPC classification number: G06Q30/0255 ,  G06F40/106 ,  G06Q30/0276 ,  G06Q30/0277

    Abstract: The present disclosure provides for determining personalized banner placement in relation to content based on probabilistic spatial user engagement. The probabilistic spatial user engagement can be determined based on user input signals, types of content, or a combination of user input signals and types of content. Such determination may be used to identify regions of a page displaying the content where banners may be rendered for maximum user engagement and minimal disruption of the content.

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