公开(公告)号：US11768843B1

公开(公告)日：2023-09-26

申请号：US17752753

申请日：2022-05-24

Applicant: Microsoft Technology Licensing, LLC

Inventor： Peng Du ,  Mathew H. Teoh ,  Rupesh Gupta ,  Anand Kishore

IPC: G06F16/2457 ,  G06F16/248

CPC classification number: G06F16/24578 ,  G06F16/248 ,  G06F16/24573

Abstract: Embodiments include technologies to apply at least one machine learning model to features of a search query, features of a searcher user, features of a searchee content item, and features of a searchee user, produce a first outcome prediction that represents a probability of a first objective relating to engagement of the searcher user with a content item in an online system and a second outcome prediction that represents a probability of a second objective relating to engagement of the searchee user with the online system responsive to the engagement of the searcher user with the content item, apply a multi-objective optimization solver to the first objective, the second objective and an outcome prediction that is a combination of the first outcome prediction and the second outcome prediction, and generate a serving function for a search engine based on the first objective, the second objective, and the outcome prediction.