公开(公告)号：US20130160045A1

公开(公告)日：2013-06-20

申请号：US13206490

申请日：2011-08-09

Applicant: Rajendra Kumar KHARE

Inventor： Rajendra Kumar KHARE

IPC: H04N21/435

CPC classification number: H04N21/435 ,  H04N21/23424

Abstract: A system and method for managing insertion of advertisements. The method includes receiving information associated with commercial breaks on a television or radio channel. Information associated with advertisements is acquired. The advertisements include one of regional advertisements and national advertisements. The method also includes determining the advertisements to be aired during the commercial breaks based on the information acquired and scheduling playing of the advertisements during commercial breaks. The system includes a user interface for providing information associated with commercial breaks and advertisements. The system also includes a media server for managing insertion of the advertisements. Further, the system includes one or more edge devices for fetching of the advertisements based on a schedule and inserting the advertisements for playing on the television or radio channel.

Abstract translation: 一种用于管理广告插入的系统和方法。 该方法包括在电视或无线电频道上接收与商业休息相关联的信息。 获取与广告相关的信息。 广告包括区域广告和国家广告之一。 该方法还包括基于所获取的信息和在商业中断期间调度播放广告来确定在商业中断期间播出的广告。 该系统包括用于提供与商业休息和广告相关联的信息的用户界面。 该系统还包括用于管理广告的插入的媒体服务器。 此外，该系统包括一个或多个边缘装置，用于基于时间表提取广告，并插入用于在电视或无线电频道上播放的广告。

公开(公告)号：US20130191866A1

公开(公告)日：2013-07-25

申请号：US13206494

申请日：2011-08-09

Applicant: Rajendra Kumar KHARE

Inventor： Rajendra Kumar KHARE

IPC: G06Q30/02 ,  H04N21/23

CPC classification number: G06Q30/0242 ,  H04H20/14 ,  H04H60/375 ,  H04N21/23 ,  H04N21/2407 ,  H04N21/2547 ,  H04N21/64761

Abstract: A system and method for tracking of advertisements. The system includes a user interface for accessing information associated with commercial breaks and advertisements. The system also includes one or more edge devices for recording advertisements aired during commercial breaks on a television or radio channel. Further, the system includes a media server. The media server includes a memory, and a processor for storing recorded advertisements along with a stamp of region, channel, program and time of insertion associated with the advertisements in a repository of a media server, and providing access to the recorded advertisements for the advertisers. The method includes recording advertisements aired during commercial breaks on the television or the radio channel, storing recorded advertisements along with a stamp of region, channel, program and time of insertion associated with the advertisements in a repository of a media server, and providing access to the recorded advertisements for the advertisers.

Abstract translation: 用于跟踪广告的系统和方法。 该系统包括用于访问与商业休息和广告相关联的信息的用户界面。 该系统还包括一个或多个边缘设备，用于在电视或无线电频道上的商业中断期间播放广播。 此外，该系统包括媒体服务器。 媒体服务器包括存储器和处理器，用于在媒体服务器的存储库中存储记录的广告以及与广告相关联的区域，频道，节目和插入时间的印记，以及提供对广告商的记录广告的访问 。 该方法包括在电视或无线电频道上播放广告期间播出的广告，在媒体服务器的存储库中存储记录的广告以及与广告相关联的区域，频道，节目和插入时间的印记，以及 为广告客户录制的广告。

公开(公告)号：US20130191864A1

公开(公告)日：2013-07-25

申请号：US13206485

申请日：2011-08-09

Applicant: Rajendra Kumar KHARE

Inventor： Rajendra Kumar KHARE

IPC: H04N21/81

CPC classification number: H04N21/812 ,  H04N21/23424 ,  H04N21/26241 ,  H04N21/2668

Abstract: A system and method for integrating a media plan and a targeted advertisement into a television or a radio channel. The system includes a user interface for receiving a media plan and a television program schedule. The system also includes a media server to integrate the television program schedule and the targeted advertisement based on the media plan and to generate a Mark-in and a Mark-out montage. The system further includes one or more edge devices for fetching the targeted advertisement, detecting the Mark-in and the Mark-out montage and inserting the targeted advertisement into the television channel. The method includes receiving a media plan from an advertiser. The method also includes selecting a television channel by the advertiser. The method further includes scheduling of a targeted advertisement. Furthermore, the method includes fetching and inserting the targeted advertisement for playing on the television channel based on the media plan.

Abstract translation: 一种用于将媒体规划和目标广告整合到电视或无线电频道中的系统和方法。 该系统包括用于接收媒体规划和电视节目安排的用户界面。 该系统还包括媒体服务器，用于基于媒体规划来整合电视节目表和目标广告，并产生一个标记输入和标记输出蒙太奇。 该系统还包括一个或多个边缘装置，用于取出目标广告，检测马克 - 输入和马克 - 输出蒙太奇，并将目标广告插入电视频道。 该方法包括从广告商接收媒体规划。 该方法还包括由广告商选择电视频道。 该方法还包括调度目标广告。 此外，该方法包括基于媒体规划来取得并插入用于在电视频道上播放的目标广告。

公开(公告)号：US20130191865A1

公开(公告)日：2013-07-25

申请号：US13206488

申请日：2011-08-09

Applicant: Rajendra Kumar KHARE

Inventor： Rajendra Kumar KHARE

IPC: H04N21/81

CPC classification number: H04N21/812 ,  H04N21/2221 ,  H04N21/23424 ,  H04N21/26241 ,  H04N21/2668

Abstract: A system and method for inserting a regional advertisement and a local television content under centralized control. The system includes a user interface for receiving a media plan from an advertiser. The system also includes a media server including a memory and a processor to insert at least one of a local television content and a regional advertisement from a centralized studio. Further, the system includes one or more edge devices for fetching and inserting at least one of the local television content and the regional advertisement into a central network feed for a pre-determined time period. The method includes fetching a local television content from a local storage device, specifying a pre-determined time period within the central network feed and inserting the local television content for the pre-determined time period into the central network feed. The system implementing the method is implemented for radio content and advertising.

Abstract translation: 一种在集中控制下插入区域广告和本地电视内容的系统和方法。 该系统包括用于从广告商接收媒体规划的用户界面。 该系统还包括一个媒体服务器，包括一个存储器和一个处理器，用于插入来自集中式工作室的本地电视内容和区域广告中的至少一个。 此外，该系统包括用于将本地电视内容和区域广告中的至少一个提取并插入到预定时间段的中央网络馈送中的一个或多个边缘设备。 该方法包括从本地存储设备获取本地电视内容，指定中央网络馈送内的预定时间段，并将预定时间段内的本地电视内容插入中央网络馈送。 实现该方法的系统实现无线电内容和广告。