Abstract:
What is disclosed is a customer relationship management system to help customer care agents prioritize a response to an incoming message. Historical conversations between customers and agents are retrieved. Each conversation has associated features and an assigned priority. Features are categorized into a plurality of categories. A priority is assigned to each category based on the features and the cumulative priority of all conversations in each category. Thereafter, an incoming message is received from a customer's computing device. Features are extracted from the incoming message. A determination is then made as to which of the categories this incoming message belongs based on this message's features. A priority is then assigned to the incoming message based on a priority assigned to the category which the incoming message belongs. The priority is then displayed for a customer agent so the agent can prioritize his/her response to that customer's incoming message.
Abstract:
The disclosed embodiments illustrate methods and systems for creating event-triggered marketing campaigns. The method includes determining one or more events by analyzing messages of one or more users on social media platforms. Each event has an associated location and a timeline. Thereafter, one or more first attributes, associated with a set of users, corresponding to each event, are determined from the one or more users. Further, one or more target customers are determined from one or more customers of an organization based on the one or more first attributes and one or more second attributes of the one or more customers. Thereafter, the marketing campaigns are created for the one or more target customers based on the one or more second attributes and a historical data of the one or more target customers. Further, media delivery channels for the marketing campaigns are determined based on the timeline of each event.