公开(公告)号：US11574374B2

公开(公告)日：2023-02-07

申请号：US16392724

申请日：2019-04-24

Applicant: Xandr Inc.

Inventor： Eric Anderson ,  Catherine S. O'Kelley ,  Wendy W. Johansson

IPC: G06Q50/18 ,  G06Q30/02

Abstract: Systems and methods for providing an impression inventory trading platform are described. A specification of impression inventory for sale is received from a seller, the impression inventory having associated therewith a plurality of attributes. Each attribute is specified as either visible or hidden to a potential impression inventory buyer. The impression inventory specification and visible attributes associated therewith are provided to one or more potential impression inventory buyers via a user interface, and negotiation for purchase of the impression inventory is facilitated between the seller and one or more of the potential impression inventory buyers via the user interface.

公开(公告)号：US20230177630A1

公开(公告)日：2023-06-08

申请号：US18106144

申请日：2023-02-06

Applicant: Xandr Inc.

Inventor： Eric Anderson ,  Catherine S. O'Kelley ,  Wendy W. Johansson

IPC: G06Q50/18 ,  G06Q30/0273

CPC classification number: G06Q50/188 ,  G06Q30/0273

Abstract: Systems and methods for providing an impression inventory trading platform are described. A specification of impression inventory for sale is received from a seller, the impression inventory having associated therewith a plurality of attributes. Each attribute is specified as either visible or hidden to a potential impression inventory buyer. The impression inventory specification and visible attributes associated therewith are provided to one or more potential impression inventory buyers via a user interface, and negotiation for purchase of the impression inventory is facilitated between the seller and one or more of the potential impression inventory buyers via the user interface.