公开(公告)号：US20230071300A1

公开(公告)日：2023-03-09

申请号：US17987740

申请日：2022-11-15

Applicant: Xandr Inc.

Inventor： Matthew Haies ,  Michiel Nolet ,  Adam Turkel

IPC: G06Q30/02

Abstract: Computer-implemented systems and methods for privacy-safe user tracking. A plurality of tracking pools is provided, with each tracking pool having a plurality of users assigned to the pool. Each tracking pool further includes combined tracking data associated with the users in the pool. Tracking data associated with a user is received, and the user is assigned to at least one of the tracking pools. The received tracking data is added to the combined tracking data of the assigned tracking pool, such that no portion of the combined tracking data can be used to identify an individual user in the assigned tracking pool.