公开(公告)号：US20210365997A1

公开(公告)日：2021-11-25

申请号：US17396814

申请日：2021-08-09

Applicant: Xandr Inc.

Inventor： Arel Ives Lidow ,  Scott Daniel Menzer ,  Michael William Stevenson McNeeley

IPC: G06Q30/02

Abstract: Methods, systems, and apparatus, including computer programs encoded on a computer storage medium, for receiving, from a client device, a first notification of an ad space from a seller, identifying ad conditions corresponding to an ad space inventory to which the ad space belongs comprising a first condition that identifies an allowed creative media type for the ad space inventory, sending a second notification requesting a bid on the ad space to bidders, each bidder representing a respective buyer, receiving bids from the bidders, each bid corresponding to a respective bid price, buyer, and a creative, determining that a first bid of the bids corresponds to a first creative having a media type different from the allowed creative media type, and identifying a preexisting arrangement between the buyer corresponding to the first bid and the seller and, based thereon, allowing the first creative to be served to the ad space.