公开(公告)号：US20180018400A1

公开(公告)日：2018-01-18

申请号：US15209445

申请日：2016-07-13

Applicant: eBay Inc.

Inventor： Alex Cozzi ,  David Goldberg

IPC: G06F17/30 ,  G06F3/0484 ,  H04L29/08

CPC classification number: G06F16/9577 ,  G06F3/04842 ,  G06F16/24578 ,  G06F16/958 ,  H04L67/02 ,  H04L67/22

Abstract: Embodiments of the present disclosure can be used to compensate for presentation bias and estimate click-through rates for content objects in different positions on an Internet web page. Among other things, this allows Internet web page content to be positioned on the web page without necessitating extensive real-world testing, thereby providing better content to users more quickly and efficiently than conventional systems.