公开(公告)号：US20240185288A1

公开(公告)日：2024-06-06

申请号：US18553492

申请日：2021-03-31

Applicant: eBay Inc.

Inventor： Yi LIU ,  Qingyu JI ,  Sizhong LIU ,  Chinmaya DUBEY ,  Bin LI ,  Peijun XU ,  Mustafa ATTIQULLAH

IPC: G06Q30/0242

CPC classification number: G06Q30/0242

Abstract: A system for integrating various different advertisement platforms using different advertisement channels includes generating a logic campaign in an abstract layer. A basic unit is defined in the abstract layer by abstracting aspects of different advertisement campaign structures. The basic unit can be common among different advertisement structures for different advertisement channels. The advertisement structures are replicated by duplicating the structure and changing an advertising element node option associated with at least one advertisement element node of the replicated structure. The logic campaigns are generated from the advertisement element node options of corresponding advertisement element nodes. The logic campaign is associated with a physical campaign of a physical layer, which is employed by the advertisement platform. Thus, modification made to the basic unit in the abstract layer can implement changes to the physical campaigns of any of the different advertisement platforms of the physical layer.

公开(公告)号：US20220121662A1

公开(公告)日：2022-04-21

申请号：US17076267

申请日：2020-10-21

Applicant: eBay Inc.

Inventor： Yi LIU ,  Qingyu JI ,  Bin LI ,  Sizhong LIU ,  Haowen ZHU ,  Peijun XU ,  Chinmaya DUBEY

IPC: G06F16/2458 ,  G06F16/2455 ,  G06F16/248

Abstract: Methods, systems, and computer storage media are provided for providing an application programming interface (“API”) for executing a query are provided. The API call, scheduling, and assignment processing engines may generate and schedule assignments, along with associated dataset portions, based on the query. Based on the assignments and datasets, the assignments may be scheduled for execution by processes of nodes in a distributed system. The API call and query may also include implementation instructions that require storing dataset portions into memory that is associated with a process executing the assignment for an in-memory database implementation. As the assignment is executed using a dataset portion that is stored on memory associated with a process, results may be stored in a file. Once each assignment has been executed and has a result file, the result files are merged to provide results of the query and API call to the user.