公开(公告)号：US20240185288A1

公开(公告)日：2024-06-06

申请号：US18553492

申请日：2021-03-31

Applicant: eBay Inc.

Inventor： Yi LIU ,  Qingyu JI ,  Sizhong LIU ,  Chinmaya DUBEY ,  Bin LI ,  Peijun XU ,  Mustafa ATTIQULLAH

IPC: G06Q30/0242

CPC classification number: G06Q30/0242

Abstract: A system for integrating various different advertisement platforms using different advertisement channels includes generating a logic campaign in an abstract layer. A basic unit is defined in the abstract layer by abstracting aspects of different advertisement campaign structures. The basic unit can be common among different advertisement structures for different advertisement channels. The advertisement structures are replicated by duplicating the structure and changing an advertising element node option associated with at least one advertisement element node of the replicated structure. The logic campaigns are generated from the advertisement element node options of corresponding advertisement element nodes. The logic campaign is associated with a physical campaign of a physical layer, which is employed by the advertisement platform. Thus, modification made to the basic unit in the abstract layer can implement changes to the physical campaigns of any of the different advertisement platforms of the physical layer.