Generating personalized banner images using machine learning

    公开(公告)号:US11507984B2

    公开(公告)日:2022-11-22

    申请号:US17107454

    申请日:2020-11-30

    Applicant: eBay Inc.

    Abstract: A machine is configured to generate in real time personalized online banner images for users based on data pertaining to user behavior in relation to an image of a product. For example, the machine receives a user selection indicating one or more data features associated with the user. The one or more data features include a data feature pertaining to user behavior in relation to an image of a product. The machine generates, using a machine learning algorithm, a data representation of the machine learning algorithm based on the one or more data features including the data feature pertaining to user behavior in relation to the image of the product. The data representation includes one or more data features pertaining to one or more characteristics of online banner images. The machine generates an online banner image for the user based on the data representation.

    Method, medium, and system for image text localization and comparison

    公开(公告)号:US10970768B2

    公开(公告)日:2021-04-06

    申请号:US15349462

    申请日:2016-11-11

    Applicant: eBay Inc.

    Abstract: Systems, methods, and computer program products for identifying a candidate product in an electronic marketplace based on a visual comparison between candidate product image visual text content and input query image visual text content. Unlike conventional optical character recognition (OCR) based systems, embodiments automatically localize and isolate portions of a candidate product image and an input query image that each contain visual text content, and calculate a visual similarity measure between the respective portions. A trained neural network may be re-trained to more effectively find visual text content by using the localized and isolated visual text content portions as additional ground truths. The visual similarity measure serves as a visual search result score for the candidate product. Any number of images of any number of candidate products may be compared to an input query image to enable text-in-image based product searching without resorting to conventional OCR techniques.

    GENERATING PERSONALIZED BANNER IMAGES USING MACHINE LEARNING

    公开(公告)号:US20230076209A1

    公开(公告)日:2023-03-09

    申请号:US18055273

    申请日:2022-11-14

    Applicant: eBay Inc.

    Abstract: A machine is configured to generate in real time personalized online banner images for users based on data pertaining to user behavior in relation to an image of a product. For example, the machine receives a user selection indicating one or more data features associated with the user. The one or more data features include a data feature pertaining to user behavior in relation to an image of a product. The machine generates, using a machine learning algorithm, a data representation of the machine learning algorithm based on the one or more data features including the data feature pertaining to user behavior in relation to the image of the product. The data representation includes one or more data features pertaining to one or more characteristics of online banner images. The machine generates an online banner image for the user based on the data representation.

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