公开(公告)号：US11704690B2

公开(公告)日：2023-07-18

申请号：US17668178

申请日：2022-02-09

Applicant: eBay Inc.

Inventor： Yi Liu ,  Pramod Mamidipudi ,  Xiang Li ,  Lei Li ,  Bin Li

IPC: G06F16/955 ,  G06Q30/0242 ,  G06Q30/0241 ,  G06F16/958 ,  G06F16/953 ,  G06F16/957

CPC classification number: G06Q30/0246 ,  G06F16/953 ,  G06F16/958 ,  G06F16/9566 ,  G06F16/9577 ,  G06Q30/0277

Abstract: Methods, systems, and computer storage media are provided for tracking an advertisement based on the advertisement's context. When an ad event is received on a client-computing device, a single URL is determined to display an item and track a context of the ad event. A first parameter related to the ad event is encoded as a HTTP header, and a second parameter related to tracking the ad event is encoded as a query parameter appended to the URL. The URL with the HTTP header is called, causing a domain server named in the URL to extract the first parameter from the HTTP header and the second parameter from the query parameter in order to determine the context of the ad. The domain server asynchronously requests tracking of the ad based on the context. Additionally, content for a landing page is received from the domain server.

公开(公告)号：US11282107B1

公开(公告)日：2022-03-22

申请号：US16952920

申请日：2020-11-19

Applicant: eBay Inc.

Inventor： Yi Liu ,  Pramod Mamidipudi ,  Xiang Li ,  Lei Li ,  Bin Li

IPC: G06F16/955 ,  G06Q30/02 ,  G06F16/958 ,  G06F16/953 ,  G06F16/957

Abstract: Methods, systems, and computer storage media are provided for tracking an advertisement based on the advertisement's context. The tracking, URL, HTTP header, and landing page engines may generate a single URL for both display and tracking of an advertised item, along with HTTP headers, based on an advertisement event. In response to a call of that generated URL and HTTP headers, landing page content that includes embedded middleware may be transmitted. The received URL and HTTP header may be parsed in order to extract parameters. Based on metadata associated with the extracted parameters, the URL and HTTP headers may also be augmented with additional parameters. The augmented URL and HTTP headers may be transmitted to a tracking service. As the user continues to interact with the landing page content, the embedded middleware may transmit additional URLs and HTTP headers to be augmented before transmission to the tracking service.