Analyzing augmented reality content usage data

    公开(公告)号:US11641403B2

    公开(公告)日:2023-05-02

    申请号:US17362623

    申请日:2021-06-29

    Applicant: Snap Inc.

    Abstract: In one or more implementations, user interfaces may be generated that include user interface elements that enable the tracking or monitoring of interactions with augmented reality content by users of a client application. Usage metrics for augmented reality content may be collected and analyzed. In addition, information about client application users that interact with augmented reality content may be generated. In one or more examples, characteristics of users of the client application that interact with one or more augmented reality content items may be analyzed to determine a user characterization for one or more augmented reality content items. The usage metrics and user characterizations for augmented reality content items may be presented via a dashboard that is accessible to creators of augmented reality content.

    Messaging system with augmented reality makeup

    公开(公告)号:US11580682B1

    公开(公告)日:2023-02-14

    申请号:US17304978

    申请日:2021-06-29

    Applicant: Snap Inc.

    Abstract: Systems, methods, and computer readable media for messaging system with augmented reality (AR) makeup are presented. Methods include processing a first image to extract a makeup portion of the first image, the makeup portion representing the makeup from the first image and training a neural network to process images of people to add AR makeup representing the makeup from the first image. The methods may further include receiving, via a messaging application implemented by one or more processors of a user device, input that indicates a selection to add the AR makeup to a second image of a second person. The methods may further include processing the second image with the neural network to add the AR makeup to the second image and causing the second image with the AR makeup to be displayed on a display device of the user device.

    Augmented reality content generator for suggesting activities at a destination geolocation

    公开(公告)号:US11538225B2

    公开(公告)日:2022-12-27

    申请号:US17146973

    申请日:2021-01-12

    Applicant: Snap Inc.

    Abstract: The subject technology receives, at a client device, a selection of a first selectable graphical item, the first selectable graphical item comprising a first augmented reality content generator corresponding to a particular geolocation. The subject technology causes display, at the client device, of a graphical interface comprising a plurality of selectable augmented reality content items, each selectable augmented reality content item corresponding to a particular activity based at in part on the particular geolocation. The subject technology receives, at the client device, a second selection of a particular selectable augmented reality content item from the plurality of selectable augmented reality content items. The subject technology causes display, at the client device, at least one second augmented reality content item generated by the first augmented reality content generator, the at least one second augmented content item comprising a three-dimensional (3D) scene based at least in part on the particular geolocation.

    Augmented reality experiences of color palettes in a messaging system

    公开(公告)号:US11521334B2

    公开(公告)日:2022-12-06

    申请号:US17205891

    申请日:2021-03-18

    Applicant: Snap Inc.

    Abstract: The subject technology receives image data including a representation of a physical item. The subject technology analyzes the image data to determine an object corresponding to the physical item. The subject technology identifies a set of colors corresponding to a set of regions of the determined object. The subject technology analyzes second image data to detect a second object corresponding to a representation of a particular body part of a user. The subject technology generates augmented reality content based at least in part on the identified set of colors and the detected second object. The subject technology causes display, at a client device, the augmented reality content applied to the detected second object.

    TRUE SIZE EYEWEAR IN REAL TIME
    116.
    发明申请

    公开(公告)号:US20220301272A1

    公开(公告)日:2022-09-22

    申请号:US17208159

    申请日:2021-03-22

    Applicant: Snap Inc.

    Abstract: Methods and systems are disclosed for performing operations comprising: receiving an image that includes a depiction of a face of a user; generating a plurality of landmarks of the face based on the received image; removing a set of interfering landmarks from the plurality of landmarks resulting in a remaining set of landmarks of the plurality of landmarks; obtaining a depth map for the face of the user; and computing a real-world scale of the face of the user based on the depth map and the remaining set of landmarks.

    GENERATING INTERACTIVE MESSAGES WITH ENTITY ASSETS

    公开(公告)号:US20220272063A1

    公开(公告)日:2022-08-25

    申请号:US17662971

    申请日:2022-05-11

    Applicant: Snap Inc.

    Abstract: Systems and methods are provided for retrieving assets associated with branding for an entity, generating an interactive message comprising at least a first mechanical object, updating the first mechanical object with one or more of the assets associated with branding for the entity, and sending the generated interactive message to a plurality of computing devices. The systems and methods further provided for receiving from at least a subset of the plurality of computing devices, usage data associated with interaction by each computing device of the subset of computing devices with the interactive message, generating metrics for the interactive message from the usage data for the interactive message, and generating at least one report based on the metrics for the interactive message.

    AUGMENTED REALITY CONTENT GENERATORS FOR SPATIALLY BROWSING TRAVEL DESTINATIONS

    公开(公告)号:US20220101606A1

    公开(公告)日:2022-03-31

    申请号:US17235280

    申请日:2021-04-20

    Applicant: Snap Inc.

    Abstract: The subject technology selects a set of augmented reality content generators from a plurality of augmented reality content generators. The subject technology causes display, at a client device, of a graphical interface comprising a plurality of selectable graphical items. The subject technology receives, at the client device, a selection of a first selectable graphical item from the plurality of selectable graphical items, the first selectable graphical item comprising a first augmented reality content generator corresponding to a particular geolocation. The subject technology causes display, at the client device, at least one augmented content reality item generated by the first augmented reality content generator. The subject technology causes display, at a second client device, the at least one augmented content reality item generated by the first augmented reality content generator, the at least one augmented content reality item comprising the 3D scene based at least in part on the particular geolocation.

    PROVIDING AUGMENTED REALITY-BASED MAKEUP PRODUCT SETS IN A MESSAGING SYSTEM

    公开(公告)号:US20220101418A1

    公开(公告)日:2022-03-31

    申请号:US17488011

    申请日:2021-09-28

    Applicant: Snap Inc.

    Abstract: Aspects of the present disclosure involve a system comprising a computer-readable storage medium storing a program and method for providing augmented reality-based makeup. The program and method provide for receiving, by a messaging application running on a device of a user, a request to present augmented reality content in association with an image captured by a device camera, the image depicting a face of the user; accessing an augmented reality content item configured to generate a plurality of completed looks with respect to applying makeup to the face; presenting the augmented reality content item, including the plurality of completed looks, in association with the face depicted in the image; receiving user input selecting a completed look of the plurality of completed looks; and displaying, in response to receiving the user input, an interface with a set of makeup products associated with the selected completed look.

    UTILIZING LIFETIME VALUES OF USERS TO SELECT CONTENT FOR PRESENTATION IN A MESSAGING SYSTEM

    公开(公告)号:US20220101349A1

    公开(公告)日:2022-03-31

    申请号:US17489102

    申请日:2021-09-29

    Applicant: Snap Inc.

    Abstract: The subject technology determines monthly active users (MAU) and penetration for global users and users in a specific country. The subject technology predicts monetization values for the users in the specific country. The subject technology determines a lifetime value of the users in the specific country based at least in part on the monetization values. The subject technology selects at least one augmented reality (AR) content generator based at least in part on the determined lifetime value of the users in the specific country. The subject technology causes, at a client device, display of the at least one AR content generator.

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