UTILIZING LIFETIME VALUES OF USERS TO SELECT CONTENT FOR PRESENTATION IN A MESSAGING SYSTEM

    公开(公告)号:US20220101349A1

    公开(公告)日:2022-03-31

    申请号:US17489102

    申请日:2021-09-29

    Applicant: Snap Inc.

    Abstract: The subject technology determines monthly active users (MAU) and penetration for global users and users in a specific country. The subject technology predicts monetization values for the users in the specific country. The subject technology determines a lifetime value of the users in the specific country based at least in part on the monetization values. The subject technology selects at least one augmented reality (AR) content generator based at least in part on the determined lifetime value of the users in the specific country. The subject technology causes, at a client device, display of the at least one AR content generator.

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