Method and system for geo-targeted content delivery
    11.
    发明授权
    Method and system for geo-targeted content delivery 有权
    地理位置定位内容传送的方法和系统

    公开(公告)号:US08463942B2

    公开(公告)日:2013-06-11

    申请号:US12709656

    申请日:2010-02-22

    IPC分类号: G06F15/16

    摘要: A method and server for providing geo-targeted content delivery are provided. The method may include receiving, by a web server, a request for information from an Internet user; determining, by the web server, a geographic location of the Internet user; and tailoring information provided to the Internet user based at least in part on the geographic location of the Internet user. Determining the geographic location of the Internet user may involve obtaining a route through the Internet to a target host for an IP address associated with the Internet user, wherein the route may include one or more intermediate hosts; deriving a geographic location of one or more of the intermediate hosts within the route; and automatically determining the geographic location of the Internet user by analysis of the route and the geographic location of the one or more intermediate hosts.

    摘要翻译: 提供了一种用于提供地理位置定向内容传送的方法和服务器。 该方法可以包括由网络服务器接收来自因特网用户的信息请求; 由所述web服务器确定所述因特网用户的地理位置; 以及至少部分地基于所述因特网用户的地理位置来定制提供给所述因特网用户的信息。 确定互联网用户的地理位置可以包括获得与因特网用户相关联的IP地址的通过因特网到目标主机的路由,其中​​该路由可以包括一个或多个中间主机; 导出路由内的一个或多个中间主机的地理位置; 以及通过分析一个或多个中间主机的路线和地理位置来自动确定因特网用户的地理位置。

    METHOD AND SYSTEM FOR GENERATING IP ADDRESS PROFILES
    12.
    发明申请
    METHOD AND SYSTEM FOR GENERATING IP ADDRESS PROFILES 有权
    用于生成IP地址配置文件的方法和系统

    公开(公告)号:US20100153525A1

    公开(公告)日:2010-06-17

    申请号:US12709652

    申请日:2010-02-22

    IPC分类号: G06F15/177

    摘要: A method and server for generating an IP address profile are provided. The method may include first gathering information about an IP address associated with an Internet user based at least in part on the Internet user's activity with respect to one or more Internet sites. The information may be stored in a database in association with the IP address, and a profile associated with the IP address may be generated based at least in part on the stored information. At some point, a request may be received for the profile from a web server in response to the Internet user requesting access to an Internet site associated with the web server. In response, the profile may be transmitted to the web server, such that the web server can dynamically alter one or more configurations of the Internet site based at least in part on the profile.

    摘要翻译: 提供了一种用于生成IP地址配置文件的方法和服务器。 该方法可以包括至少部分地基于互联网用户关于一个或多个因特网站点的活动来收集关于与因特网用户相关联的IP地址的信息。 信息可以与IP地址相关联地存储在数据库中,并且可以至少部分地基于所存储的信息来生成与IP地址相关联的简档。 在某些时候,响应于互联网用户请求访问与web服务器相关联的因特网站点,可以从web服务器接收关于该配置文件的请求。 作为响应,简档可以被发送到web服务器,使得web服务器可以至少部分地基于简档动态地改变因特网站点的一个或多个配置。

    Systems and methods for determining, collecting, and using geographic locations of internet users
    13.
    发明授权
    Systems and methods for determining, collecting, and using geographic locations of internet users 有权
    用于确定,收集和使用互联网用户地理位置的系统和方法

    公开(公告)号:US07403978B2

    公开(公告)日:2008-07-22

    申请号:US11339098

    申请日:2006-01-24

    IPC分类号: G06F15/16

    摘要: A method of determining a geographic location of an Internet user involves determining if the host is on-line, determining ownership of the host name, and then determining the route taken in delivering packets to the user. Based on the detected route, the method proceeds with determining the geographic route based on the host locations and then assigning a confidence level to the assigned location. A system collects the geographic information and allows web sites or other entities to request the geographic location of their visitors. The database of geographic locations may be stored in a central location or, alternatively, may be at least partially located at the web site. With this information, web sites can target content, advertising, or route traffic depending upon the geographic locations of their visitors. Through web site requests for geographic information, a central database tracks an Internet user's traffic on the Internet whereby a profile can be generated. In addition to this profile, the central database can store visitor's preferences as to what content should be delivered to an IP address, the available interface, and the network speed associated with that IP address.

    摘要翻译: 确定互联网用户的地理位置的方法涉及确定主机是否在线,确定主机名称的所有权,然后确定向用户传送数据包所采用的路由。 基于检测到的路由,该方法继续基于主机位置确定地理路由,然后向置位置分配置信水平。 系统收集地理信息,并允许网站或其他实体请求其访问者的地理位置。 地理位置的数据库可以存储在中央位置,或者可以至少部分地位于网站。 通过这些信息,网站可以根据访问者的地理位置定位内容,广告或路由流量。 通过网站对地理信息的请求,中央数据库可以跟踪因特网用户在互联网上的流量,从而可以生成配置文件。 除了此配置文件外,中央数据库还可以存储访问者的偏好,以便将哪些内容传递到IP地址,可用接口以及与该IP地址相关联的网络速度。

    Systems and methods for determining, collecting, and using geographic locations of internet users
    14.
    发明申请
    Systems and methods for determining, collecting, and using geographic locations of internet users 有权
    用于确定,收集和使用互联网用户地理位置的系统和方法

    公开(公告)号:US20060123105A1

    公开(公告)日:2006-06-08

    申请号:US11339098

    申请日:2006-01-24

    IPC分类号: G06F15/173

    摘要: A method of determining a geographic location of an Internet user involves determining if the host is on-line, determining ownership of the host name, and then determining the route taken in delivering packets to the user. Based on the detected route, the method proceeds with determining the geographic route based on the host locations and then assigning a confidence level to the assigned location. A system collects the geographic information and allows web sites or other entities to request the geographic location of their visitors. The database of geographic locations may be stored in a central location or, alternatively, may be at least partially located at the web site. With this information, web sites can target content, advertising, or route traffic depending upon the geographic locations of their visitors. Through web site requests for geographic information, a central database tracks an Internet user's traffic on the Internet whereby a profile can be generated. In addition to this profile, the central database can store visitor's preferences as to what content should be delivered to an IP address, the available interface, and the network speed associated with that IP address.

    摘要翻译: 确定互联网用户的地理位置的方法涉及确定主机是否在线,确定主机名称的所有权,然后确定向用户传送数据包所采用的路由。 基于检测到的路由,该方法继续基于主机位置确定地理路由,然后向置位置分配置信水平。 系统收集地理信息,并允许网站或其他实体请求其访问者的地理位置。 地理位置的数据库可以存储在中央位置,或者可以至少部分地位于网站。 通过这些信息,网站可以根据访问者的地理位置定位内容,广告或路由流量。 通过网站对地理信息的请求,中央数据库可以跟踪因特网用户在互联网上的流量,从而可以生成配置文件。 除了此配置文件外,中央数据库还可以存储访问者的偏好,以便将哪些内容传递到IP地址,可用接口以及与该IP地址相关联的网络速度。