公开(公告)号：US20130085857A1

公开(公告)日：2013-04-04

申请号：US13249704

申请日：2011-09-30

Applicant: Eric Bax ,  Randall Lewis ,  Garrett Johnson ,  David Reiley

Inventor： Eric Bax ,  Randall Lewis ,  Garrett Johnson ,  David Reiley

IPC: G06Q30/02

CPC classification number: G06Q30/02

Abstract: Techniques are provided, for use in electronic or online advertising, that can be viewed as going beyond geographic proximity, including determination and use of convenience-based metrics in advertisement targeting, pricing, selection and packaging. For example, based on information including an actual or anticipated consumer location and a store location, one or more possible or likely consumer travel routes may be determined. Based at least in part on this, metrics, such as convenience-based metrics, can be determined and used in aspects of electronic or online advertising, such as consumer travel distance, travel time, or number or travel proximity of alternative stores.

Abstract translation: 提供了用于电子或在线广告的技术，可被视为超越地理邻近度，包括在广告定位，定价，选择和包装中确定和使用基于便利的度量。 例如，基于包括实际或预期消费者位置和商店位置的信息，可以确定一个或多个可能或可能的消费者旅行路线。 至少部分地基于这一点，可以在诸如消费者旅行距离，旅行时间或替代商店的数量或旅行接近度的电子或在线广告的方面确定和使用诸如基于便利的度量的度量。