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公开(公告)号：US09392076B2
公开(公告)日：2016-07-12
申请号：US14819292
申请日：2015-08-05
Applicant: Facebook, Inc.
Inventor： Kent Schoen , Gokul Rajaram
CPC classification number: G06Q30/0269 , G06Q30/0254 , G06Q30/0267 , G06Q50/01 , H04L51/10 , H04L65/403 , H04L67/26 , H04L67/32
Abstract: An online publisher provides content items such as advertisements to users. To enable publishers to provide content items to users who meet targeting criteria of the content items, an exchange server aggregates data about the users. The exchange server receives user data from two or more sources, including a social networking system and one or more other service providers. To protect the user's privacy, the social networking system and the service providers may provide the user data to the exchange server without identifying the user. The exchange server tracks each unique user of the social networking system and the service providers using a common identifier, enabling the exchange server to aggregate the users' data. The exchange server then applies the aggregated user data to select content items for the users, either directly or via a publisher.
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公开(公告)号：US09129311B2
公开(公告)日：2015-09-08
申请号：US14569565
申请日：2014-12-12
Applicant: Facebook, Inc.
Inventor： Kent Schoen , Gokul Rajaram
CPC classification number: G06Q30/0269 , G06Q30/0254 , G06Q30/0267 , G06Q50/01 , H04L51/10 , H04L65/403 , H04L67/26 , H04L67/32
Abstract: An online publisher provides content items such as advertisements to users. To enable publishers to provide content items to users who meet targeting criteria of the content items, an exchange server aggregates data about the users. The exchange server receives user data from two or more sources, including a social networking system and one or more other service providers. To protect the user's privacy, the social networking system and the service providers may provide the user data to the exchange server without identifying the user. The exchange server tracks each unique user of the social networking system and the service providers using a common identifier, enabling the exchange server to aggregate the users' data. The exchange server then applies the aggregated user data to select content items for the users, either directly or via a publisher.
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公开(公告)号：US09098165B2
公开(公告)日：2015-08-04
申请号：US14137820
申请日：2013-12-20
Applicant: Facebook, Inc.
Inventor： Kent Schoen , Ning Li , Robert Kang Xing Jin , Philip Anastasios Zigoris , Jessica Gronski , Jordan Walke , Eric Michel Giovanola
CPC classification number: G06F3/0481 , G06Q10/10 , G06Q30/0269 , G06Q50/01 , H04L65/403
Abstract: A method includes monitoring an activity stream to identify actions that match stored sponsored story specifications, for providing one or more sponsored stories to a viewing user. The sponsored story specifications include a visual specification for the sponsored story, and matched sponsored stories are ranked for a viewing user. Users can set privacy preferences related to sponsored stories. The ranking and privacy settings contribute to which sponsored stories are provided for display to the viewing user.
Abstract translation: 一种方法包括监视活动流以识别与存储的赞助故事规范相匹配的动作，用于向观看用户提供一个或多个赞助故事。 赞助的故事规范包括赞助故事的视觉规范，匹配的赞助故事排名为观看用户。 用户可以设置与赞助故事相关的隐私偏好。 排名和隐私设置有助于向观看用户显示哪些赞助故事。
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公开(公告)号：US08938503B2
公开(公告)日：2015-01-20
申请号：US14328981
申请日：2014-07-11
Applicant: Facebook, Inc.
Inventor： Kent Schoen , Gokul Rajaram
CPC classification number: G06Q30/0269 , G06Q30/0254 , G06Q30/0267 , G06Q50/01 , H04L51/10 , H04L65/403 , H04L67/26 , H04L67/32
Abstract: An online publisher provides content items such as advertisements to users. To enable publishers to provide content items to users who meet targeting criteria of the content items, an exchange server aggregates data about the users. The exchange server receives user data from two or more sources, including a social networking system and one or more other service providers. To protect the user's privacy, the social networking system and the service providers may provide the user data to the exchange server without identifying the user. The exchange server tracks each unique user of the social networking system and the service providers using a common identifier, enabling the exchange server to aggregate the users' data. The exchange server then applies the aggregated user data to select content items for the users, either directly or via a publisher.
Abstract translation: 在线发行商向用户提供广告等内容。 为了使发布商能够向符合内容项定位条件的用户提供内容项，交换服务器会聚合有关用户的数据。 交换服务器从两个或多个来源接收用户数据，包括社交网络系统和一个或多个其他服务提供商。 为了保护用户的隐私，社交网络系统和服务提供商可以将用户数据提供给交换服务器，而不需要识别用户。 交换服务器使用公共标识符跟踪社交网络系统的每个唯一用户和服务提供商，使得交换服务器能够聚合用户的数据。 然后，交换服务器应用聚合的用户数据来直接地或通过发布者为用户选择内容项。
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公开(公告)号：US08825888B2
公开(公告)日：2014-09-02
申请号：US14048034
申请日：2013-10-07
Applicant: Facebook, Inc.
Inventor： Kent Schoen , Ning Li , Robert Kang-Xing Jin , Philip Anastasios Zigoris , Jessica Gronski , Jordan Walke , Eric Michel Giovanola
CPC classification number: G06F3/0481 , G06Q10/10 , G06Q30/0269 , G06Q50/01 , H04L65/403
Abstract: A method includes monitoring an activity stream to identify actions that match stored sponsored story specifications, for providing one or more sponsored stories to a viewing user. The sponsored story specifications include a visual specification for the sponsored story, and matched sponsored stories are ranked for a viewing user. Users can set privacy preferences related to sponsored stories. The ranking and privacy settings contribute to which sponsored stories are provided for display to the viewing user.
Abstract translation: 一种方法包括监视活动流以识别与存储的赞助故事规范相匹配的动作，用于向观看用户提供一个或多个赞助故事。 赞助的故事规范包括赞助故事的视觉规范，匹配的赞助故事排名为观看用户。 用户可以设置与赞助故事相关的隐私偏好。 排名和隐私设置有助于向观看用户显示哪些赞助故事。
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Patent Agency Ranking
公开(公告)号：US20140115500A1
公开(公告)日：2014-04-24
申请号：US14137829
申请日：2013-12-20
Applicant: FACEBOOK, INC.
Inventor： Kent Schoen , Ning Li , Robert Kang Xing Jin , Philip Anastasios Zigoris , Jessica Gronski , Jordan Walke , Eric Michel Giovanola
IPC: G06F3/0481
CPC classification number: G06F3/0481 , G06Q10/10 , G06Q30/0269 , G06Q50/01 , H04L65/403
Abstract: A method includes monitoring an activity stream to identify actions that match stored sponsored story specifications, for providing one or more sponsored stories to a viewing user. The sponsored story specifications include a visual specification for the sponsored story, and matched sponsored stories are ranked for a viewing user. Users can set privacy preferences related to sponsored stories. The ranking and privacy settings contribute to which sponsored stories are provided for display to the viewing user.
Abstract translation: 一种方法包括监视活动流以识别与存储的赞助故事规范相匹配的动作，用于向观看用户提供一个或多个赞助故事。 赞助的故事规范包括赞助故事的视觉规范，匹配的赞助故事排名为观看用户。 用户可以设置与赞助故事相关的隐私偏好。 排名和隐私设置有助于向观看用户显示哪些赞助故事。
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17.发明申请INSTANTANEOUS RECOMMENDATION OF SOCIAL INTERACTIONS IN A SOCIAL NETWORKING SYSTEM 审中-公开社会互联系统社会互动的即时建议公开(公告)号：US20140108550A1
公开(公告)日：2014-04-17
申请号：US14108122
申请日：2013-12-16
Applicant: Facebook, Inc.
Inventor： Yigal Dan Rubinstein , Srinivas P. Narayanan , Kent Schoen , Yanxin Shi , David Dawei Ye , Andrey Goder , Levy Klots , Robert Kang-Xing Jin , Alexey Spiridinov
IPC: H04L12/58
CPC classification number: H04L51/32 , G06Q10/107
Abstract: As a user of a social networking system views a page that includes information provided by the system, certain types of social interactions are monitored. If an interaction monitored for is detected, at least one recommendation unit is identified to present to user on the page. The recommendation unit is identified based on a description of the interaction. The recommendation unit suggests that the user perform a social interaction in the social networking system. The recommendation unit is transmitted to a device of the user and is presented to the user on the page without having to reload the entire page.
Abstract translation: 作为社交网络系统的用户，查看包含系统提供的信息的页面，监视某些类型的社交交互。 如果检测到监视的交互，则识别出至少一个推荐单元向页面上的用户呈现。 基于交互的描述来识别推荐单元。 推荐单元建议用户在社交网络系统中进行社交互动。 将推荐单元发送到用户的设备，并且在页面上呈现给用户，而不必重新加载整个页面。
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公开(公告)号：US20140040042A1
公开(公告)日：2014-02-06
申请号：US14048034
申请日：2013-10-07
Applicant: Facebook, Inc.
Inventor： Kent Schoen , Ning Li , Robert Kang-Xing Jin , Philip Anastasios Zigoris , Jessica Gronski , Jordan Walke , Eric Michel Giovanola
CPC classification number: G06F3/0481 , G06Q10/10 , G06Q30/0269 , G06Q50/01 , H04L65/403
Abstract: A method includes monitoring an activity stream to identify actions that match stored sponsored story specifications, for providing one or more sponsored stories to a viewing user. The sponsored story specifications include a visual specification for the sponsored story, and matched sponsored stories are ranked for a viewing user. Users can set privacy preferences related to sponsored stories. The ranking and privacy settings contribute to which sponsored stories are provided for display to the viewing user.
Abstract translation: 一种方法包括监视活动流以识别与存储的赞助故事规范相匹配的动作，用于向观看用户提供一个或多个赞助故事。 赞助的故事规范包括赞助故事的视觉规范，匹配的赞助故事排名为观看用户。 用户可以设置与赞助故事相关的隐私偏好。 排名和隐私设置有助于向观看用户显示哪些赞助故事。
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公开(公告)号：US20150100431A1
公开(公告)日：2015-04-09
申请号：US14569565
申请日：2014-12-12
Applicant: Facebook, Inc.
Inventor： Kent Schoen , Gokul Rajaram
CPC classification number: G06Q30/0269 , G06Q30/0254 , G06Q30/0267 , G06Q50/01 , H04L51/10 , H04L65/403 , H04L67/26 , H04L67/32
Abstract: An online publisher provides content items such as advertisements to users. To enable publishers to provide content items to users who meet targeting criteria of the content items, an exchange server aggregates data about the users. The exchange server receives user data from two or more sources, including a social networking system and one or more other service providers. To protect the user's privacy, the social networking system and the service providers may provide the user data to the exchange server without identifying the user. The exchange server tracks each unique user of the social networking system and the service providers using a common identifier, enabling the exchange server to aggregate the users' data. The exchange server then applies the aggregated user data to select content items for the users, either directly or via a publisher.
Abstract translation: 在线发行商向用户提供广告等内容。 为了使发布商能够向符合内容项定位条件的用户提供内容项，交换服务器会聚合有关用户的数据。 交换服务器从两个或多个来源接收用户数据，包括社交网络系统和一个或多个其他服务提供商。 为了保护用户的隐私，社交网络系统和服务提供商可以将用户数据提供给交换服务器，而不需要识别用户。 交换服务器使用公共标识符跟踪社交网络系统的每个唯一用户和服务提供商，使得交换服务器能够聚合用户的数据。 然后，交换服务器应用聚合的用户数据来直接地或通过发布者为用户选择内容项。
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20.发明申请SELECTING SOCIAL ENDORSEMENT INFORMATION FOR AN ADVERTISEMENT FOR DISPLAY TO A VIEWING USER 审中-公开选择用于向观看用户显示的广告的社会认可信息公开(公告)号：US20140229291A1
公开(公告)日：2014-08-14
申请号：US14257596
申请日：2014-04-21
Applicant: Facebook, Inc.
Inventor： Kent Schoen
CPC classification number: G06Q30/0269 , G06Q10/10 , G06Q30/02 , G06Q50/01
Abstract: A social networking system provides an advertisement for display to a viewing user along with a social endorsement. The social endorsement is selected from the social information maintained by the social networking system. To select the social endorsement, the social networking system identifies social networking system objects related to the advertisement or components extracted from the advertisement as well as interactions between these objects and other users who are connected to the viewing user in the social networking system, where each interaction relates to a candidate social endorsement. An affinity score may be computed for each candidate social endorsement, where the affinity scores represent a measure of the viewing user's likely interest in each candidate social endorsement. The social networking system selects a social endorsement and provides it for display to the viewing user with the advertisement. In one embodiment, the selection is based upon the computed affinity scores.
Abstract translation: 社交网络系统提供用于向观看用户显示的广告以及社会认可。 社会认可是从社交网络系统维护的社会信息中选出的。 为了选择社会认可，社交网络系统识别与从广告中提取的广告或组件相关联的社交网络系统对象以及这些对象与连接到社交网络系统中的观看用户的其他用户之间的交互，其中每个 互动涉及候选人的社会认可。 可以为每个候选社会认可计算亲和度分数，其中亲和度分数表示观看用户在每个候选社会认可中可能的兴趣的度量。 社交网络系统选择社会认可，并将其提供给具有广告的观看用户显示。 在一个实施例中，选择基于所计算的亲和度得分。
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