Advertising based on user trends in an online system

    公开(公告)号:US10325287B2

    公开(公告)日:2019-06-18

    申请号:US13681161

    申请日:2012-11-19

    Applicant: Facebook, Inc.

    Abstract: An online system, such as a social networking system, may determine user trends and identify actions to be taken by users that may help optimize revenue for an advertiser. A social networking system may generate offers for an advertiser based on the user trends, user characteristics, and claims about users where the offers include actions determined by the social networking system that users may take to help optimize revenue for advertiser. Venues may also sell ad space, ad inventory, and real-time customer data to advertisers through a social networking system.

    Managing information about user states in a social networking system

    公开(公告)号:US09781218B2

    公开(公告)日:2017-10-03

    申请号:US13911378

    申请日:2013-06-06

    Applicant: Facebook, Inc.

    CPC classification number: H04L67/22 H04W4/21

    Abstract: When a social networking system receives content describing a user via a client device associated with the user, the social networking system determines a state describing a characteristic of the user from the content. One or more options for generating a content item associated with the determined state are provided to the client device for presentation to the user, and the options may be based in part on the determined state. Based on the state and selection of one or more of the options, a content item is generated and provided to one or more client devices for presentation to social networking system users. By interacting with the content item, users may view additional information about the state or perform actions associated with the state.

    IMPOSTER ACCOUNT DETECTION AND REMEDIATION IN A SOCIAL NETWORKING SYSTEM
    15.
    发明申请
    IMPOSTER ACCOUNT DETECTION AND REMEDIATION IN A SOCIAL NETWORKING SYSTEM 审中-公开
    在社交网络系统中进行帐户检测和补救

    公开(公告)号:US20160112432A1

    公开(公告)日:2016-04-21

    申请号:US14985033

    申请日:2015-12-30

    Applicant: Facebook, Inc.

    Abstract: When a request to connect a requesting user to a target user is received by the social networking system, information associated with the requesting user and with users connected to the target user is retrieved. A fraud probability score indicating a probability that the requesting user is impersonating a user connected to the target user is determined based on the information associated with the requesting user and with users connected to the target user. Based on the fraud probability score, a determination is made whether the requesting user is a suspected imposter and remedial action is taken if imposter is suspected.

    Abstract translation: 当通过社交网络系统接收到请求用户连接到目标用户的请求时,检索与请求用户和连接到目标用户的用户相关联的信息。 基于与请求用户相关联的信息以及连接到目标用户的用户来确定指示请求用户冒用连接到目标用户的用户的概率的欺诈概率分数。 根据欺诈概率得分,确定请求用户是否为疑似冒名顶替者,如果怀疑冒犯者采取补救措施。

    Claims-based querying in an online system
    16.
    发明授权
    Claims-based querying in an online system 有权
    在线系统中基于声明的查询

    公开(公告)号:US09256621B2

    公开(公告)日:2016-02-09

    申请号:US13800679

    申请日:2013-03-13

    Applicant: Facebook, Inc.

    Inventor: Samuel Lessin

    CPC classification number: G06F17/30283 G06F17/30864 G06F17/30867 G06Q50/01

    Abstract: A social networking system allows its users to perform a structured search that returns objects (e.g., other users and pages) in the social networking system. A searching user may remove or add objects to the search by interacting with the returned objects. Adding or removing an object generates a claim stored by the social networking system that an object has or does not have, respectively, characteristics based on the search query. Additionally, the searching user may also request presentation of the search query to other users, which may be selected by the social networking system based on their predicted expertise. A dialog between the searching user and a selected other user may be provided to allow the searching user to provide the search query to the selected other user and to receive a response.

    Abstract translation: 社交网络系统允许其用户执行返回社交网络系统中的对象(例如其他用户和页面)的结构化搜索。 搜索用户可以通过与返回的对象交互来删除或添加搜索对象。 添加或删除对象会生成由社交网络系统存储的索引,对象具有或不具有基于搜索查询的特征。 此外,搜索用户还可以向其他用户请求搜索查询的呈现,其可以由社交网络系统基于其预测的专业知识来选择。 可以提供搜索用户和所选择的其他用户之间的对话,以允许搜索用户向所选择的其他用户提供搜索查询并接收响应。

    Ideograms Based on Sentiment Analysis
    17.
    发明申请
    Ideograms Based on Sentiment Analysis 审中-公开
    基于情绪分析的表意文字

    公开(公告)号:US20150222586A1

    公开(公告)日:2015-08-06

    申请号:US14173470

    申请日:2014-02-05

    Applicant: Facebook, Inc.

    Abstract: Particular embodiments of a method comprise analyzing a message to perform sentiment analysis with respect to at least a portion of the message. One or more sentiments associated with the at least a portion of the message may then be identified. One or more ideograms (e.g., written characters, symbols or images that represent an idea or thing), each corresponding to an identified sentiment, may then be suggested to a user for insertion into a message. Upon receiving a user selection of one or more of the ideograms in relation to some portion of the message, an association may be saved in a user-specific dictionary linking the user-selected one or more of the ideograms with the portion of the message. In particular embodiments, the sentiment analysis may incorporate social-networking information and/or historical ideogram usage information.

    Abstract translation: 方法的特定实施例包括分析消息以对消息的至少一部分执行情绪分析。 然后可以识别与消息的至少一部分相关联的一个或多个情绪。 然后可以将一个或多个表意符号(例如,表示想法或事物的书写字符,符号或图像)分别对应于所识别的情绪,以供用户插入到消息中。 在接收到与消息的某些部分相关的一个或多个表意文字的用户选择时,关联可以被保存在将用户选择的一个或多个表意文字与消息的该部分相关联的用户专用词典中。 在具体实施例中,情绪分析可以包括社交网络信息和/或历史表意文字使用信息。

    PROMPTING SOCIAL NETWORKING SYSTEM USERS IN A NEWSFEED TO PROVIDE ADDITIONAL USER PROFILE INFORMATION
    18.
    发明申请
    PROMPTING SOCIAL NETWORKING SYSTEM USERS IN A NEWSFEED TO PROVIDE ADDITIONAL USER PROFILE INFORMATION 有权
    提供社交网络系统用户提供附加用户资料信息

    公开(公告)号:US20150149486A1

    公开(公告)日:2015-05-28

    申请号:US14612918

    申请日:2015-02-03

    Applicant: Facebook, Inc.

    Inventor: Samuel Lessin

    Abstract: A social networking system presents questions to a user on an interface associated with the social networking system to elicit information about the user that is missing from the user's profile or is otherwise outdated. The questions are selected based on a number of factors, such as the need for or value of the information item, probability of a response, or cost of collecting the information item. In presenting the selected question, the social networking system prompts a user for information about the user in a an interface associated with a page from the social networking system, an application external to the social networking system, or using a push notification or prompt. The questions may be formatted in various ways, such as an explicit question, confirmation, a selection of responses, or social context to encourage the user to respond to the question.

    Abstract translation: 社交网络系统在与社交网络系统相关联的接口上向用户呈现问题,以引出关于用户的简档中缺少的用户的信息,或者否则过时。 这些问题是基于许多因素来选择的,例如信息项的需要或价值,应答的概率或收集信息项的成本。 在呈现所选择的问题时,社交网络系统提示用户在与社交网络系统的页面相关联的界面,社交网络系统外部的应用或者使用推送通知或提示中提供关于用户的信息。 这些问题可以以各种方式进行格式化,例如明确的问题,确认,选择的响应或社会环境,以鼓励用户回答问题。

    ADVERTISING PERMISSIONS IN A CLAIMS-BASED SOCIAL NETWORKING SYSTEM
    19.
    发明申请
    ADVERTISING PERMISSIONS IN A CLAIMS-BASED SOCIAL NETWORKING SYSTEM 审中-公开
    基于索赔的社会网络系统中的广告许可

    公开(公告)号:US20140100965A1

    公开(公告)日:2014-04-10

    申请号:US13646360

    申请日:2012-10-05

    Applicant: FACEBOOK, INC.

    Inventor: Samuel Lessin

    CPC classification number: G06Q30/0269 G06Q30/0241 G06Q50/01

    Abstract: A social graph, which records the actions of users in a social networking system platform, may be modeled at least in part as a collection of claims that may be used for advertising purposes, such as targeting advertisements, based on permissions granted by users and entities. The social networking system may also act as a publisher, enabling web applications and mobile applications to publish claims to a variety of audiences based on the permissions granted by users and entities, or agents of the social networking system. Permissions may be granted based on agreed-upon terms of service between agents, agents and publishers, agents and the social networking system platform, and publishers and the social networking system.

    Abstract translation: 记录用户在社交网络系统平台中的动作的社交图可以至少部分地被建模为可以用于广告目的的索赔的集合,例如基于用户和实体授予的许可的定向广告 。 社交网络系统还可以充当发布者,使得网络应用程序和移动应用程序可以根据用户和实体或社交网络系统的代理授予的许可向多种受众发布声明。 可以根据代理商,代理商和出版商,代理商和社交网络系统平台之间商定的服务条款,发布商和社交网络系统授予权限。

    Export permissions in a claims-based social networking system

    公开(公告)号:US10445771B2

    公开(公告)日:2019-10-15

    申请号:US14923365

    申请日:2015-10-26

    Applicant: Facebook, Inc.

    Inventor: Samuel Lessin

    Abstract: A social graph, which records the actions of users in a social networking system platform, may be modeled at least in part as a collection of claims that may be exported to other systems, such as third party publishers, based on permissions granted by users and entities. The social networking system may also act as a publisher, enabling web applications and mobile applications to publish claims to a variety of audiences based on the permissions granted by users and entities, or agents of the social networking system. Permissions may be granted based on agreed-upon terms of service between agents, agents and publishers, agents and the social networking system platform, and publishers and the social networking system.

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