Abstract:
Methods, systems, and apparatus include computer programs encoded on a computer-readable storage medium. A method includes: for each of a plurality of content items in an inventory of content items: identifying an entity associated with the content item and a plurality of page types for a vertical associated with a product or service described in the content item; locating a plurality of informational pages associated with the entity; classifying each informational page based on the page types; identifying queries associated with the entity, wherein a query is used as a selection criteria for delivering one or more content items associated with the entity; for each informational page of the plurality of informational pages determining relevant queries from the identified queries; and storing in a data structure an association between the content item, data associated with the relevant queries and associated informational pages.
Abstract:
A computer-implemented technique includes determining, at a computing device including one or more processors, one or more scripts in which a user is capable of inputting text. The technique includes determining, at the computing device, whether at least one of the one or more scripts is a script having a right-to-left (RTL) writing directionality. The technique also includes automatically outputting, at the computing device: (i) a first user interface when at least one of the one or more scripts is a script having an RTL writing directionality, wherein the first user interface is configured to allow the user to adjust the writing directionality at the computing device, or (ii) a second user interface when none of the one or more scripts is a script having an RTL writing directionality, wherein the second user interface is not configured to allow the user to adjust the writing directionality at the computing device.