Systems and methods for obfuscated audience measurement

    公开(公告)号:US10600076B2

    公开(公告)日:2020-03-24

    申请号:US14459671

    申请日:2014-08-14

    Applicant: Google Inc.

    Abstract: A panel provider may transmit queries to an audience measurement server to retrieve measurement data for subsets of clients selected via one or more characteristics, such as characteristics of the client, characteristics of the client's device, characteristics of the received content, etc. To protect panel data, the panel provider need not identify these characteristics to the audience measurement server; rather, queries may be made via a plurality of filters that may be applied to client and/or content identifiers. Because the audience measurement server may apply the filters or data structures to select client data for retrieval without knowing what the filter represents, the panel provider's reason for any particular query may be hidden. For further obfuscation, the panel provider may provide a plurality of filters that individually may identify large numbers of clients, but when intersected or applied together, identify only the clients for whom measurement data is required.

    Sharing panelist information without providing cookies

    公开(公告)号:US10051066B1

    公开(公告)日:2018-08-14

    申请号:US14073498

    申请日:2013-11-06

    Applicant: Google Inc.

    Abstract: A system and method for sharing panelist information without providing cookie information are provided. The system includes a panel information receiver to receive information from a panel, the information being defined by each of the panelist's access to cookie information sourced from an online shared content network; a log correlation module to create a log based on a correlation of the information and accesses to the cookies via the online shared content network; a log transmitter to transmit the log to the panel; and a panelist data receiver to receive data from panel, the data being defined as content accesses by each of the panelists.

    Protecting privacy via a gateway
    13.
    发明授权
    Protecting privacy via a gateway 有权
    通过网关保护隐私

    公开(公告)号:US09021599B2

    公开(公告)日:2015-04-28

    申请号:US13799538

    申请日:2013-03-13

    Applicant: Google Inc.

    Abstract: A system and methods for protecting privacy via a gateway are provided. The system includes a data store comprising a computer readable medium storing a program of instructions for performing the protection of privacy via the gateway; a processor that executes the program of instructions; an event detection unit to detect an event behind the gateway; a correlation unit to detect a source associated with the detected event; a semi-stable identification unit to assign a semi-stable identification for the associated source with the detected event; a vector assigning unit to assign a vector to data associated with the semi-stable identification, the vector being related to the source independent any personal identification information (PII); and a communication unit to transmit the vector to instigate an action.

    Abstract translation: 提供了一种通过网关保护隐私的系统和方法。 该系统包括数据存储器,该数据存储器包括存储经由网关执行隐私保护的指令程序的计算机可读介质; 执行指令程序的处理器; 事件检测单元,用于检测网关后面的事件; 相关单元,用于检测与检测到的事件相关联的源; 半稳定识别单元,用于为相关联的源分配具有检测到的事件的半稳定识别; 向量分配单元,用于向与所述半稳定标识相关联的数据分配向量,所述向量与源独立的任何个人识别信息(PII)相关; 以及通信单元,用于发送所述向量以启动动作。

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