公开(公告)号：US09292515B1

公开(公告)日：2016-03-22

申请号：US13833327

申请日：2013-03-15

Applicant: Google Inc.

Inventor： Daniel John Zigmond ,  Maksim Pashkevich

IPC: G06F17/30 ,  G06Q30/02

CPC classification number: G06Q30/0242 ,  G06Q30/0243

Abstract: An advertisement effectiveness module determines a search lift value for each of a plurality of impressions of an advertisement. The search lift value is based on a relevancy of user searches before and after each advertisement impression. The advertisement effectiveness module calculates a first average search lift value for a subset of the plurality of impressions delivered in a first format and a second average search lift value for the subset of the plurality of impressions delivered in a second format. The advertisement effectiveness module compares the first average search lift value to the second average search lift value to determine an effectiveness of the first format and the second format.

Abstract translation: 广告有效性模块确定广告的多个印象中的每一个的搜索提升值。 搜索提升值基于每个广告展示之前和之后的用户搜索的相关性。 广告有效性模块计算以第一格式递送的多个印象的子集的第一平均搜索提升值，以及以第二格式递送的多个印象的子集的第二平均搜索提升值。 广告有效性模块将第一平均搜索提升值与第二平均搜索提升值进行比较，以确定第一格式和第二格式的有效性。

公开(公告)号：US09282376B2

公开(公告)日：2016-03-08

申请号：US14698784

申请日：2015-04-28

Applicant: Google Inc.

Inventor： Richard Carl Gossweiler, III ,  David Scott Reiss ,  Mark Wagner ,  John Blackburn ,  Thomas Henry Taylor ,  Marisa B. L. Bauer ,  David A Brown ,  Mehran Sahami ,  Neha Crosby ,  Timothy Dharma Heilman ,  Manish Gordhan Patel ,  Maricia Scott ,  Alice Tull ,  Lucy Congyun Zhang ,  Daniel John Zigmond

IPC: G06F17/30 ,  H04N21/482 ,  H04N5/445 ,  H04N7/16 ,  H04N21/45 ,  H04N21/6547 ,  H04N21/458 ,  H04N21/4722

CPC classification number: H04N21/4828 ,  H04N5/44543 ,  H04N7/163 ,  H04N21/4532 ,  H04N21/4586 ,  H04N21/4722 ,  H04N21/4821 ,  H04N21/6547

Abstract: Disclosed are computer implemented methods, systems, and non-transitory media for representing a plurality of time-bounded events in first and second grids. The first grid has a larger size than the second grid. The second grid represents a second set of time-bounded events in the plurality of time-bounded events. A user-movable window is presented at a first position within the second grid where it encompasses a first portion of the second grid. The time-bounded events in the first portion of the second grid are displayed as a first set of time-bounded events in the first grid. Responsive to user instructions to move a position of the window from the first position to a second position within the second grid, the window is moved to the second position where it encompasses a third set of time-bounded events. Further, the first grid is updated to display the third set of time-bounded events.

Abstract translation: 公开了用于表示第一和第二网格中的多个时间有限的事件的计算机实现的方法，系统和非暂时介质。 第一个网格具有比第二个网格更大的大小。 第二网格表示多个时间有限事件中的第二组时间有限的事件。 在第二格栅内的第一位置处呈现用户可移动窗口，其中它包围第二格栅的第一部分。 第二网格的第一部分中的时间有限的事件被显示为第一网格中的第一组时间有限的事件。 响应于将窗口的位置从第一位置移动到第二格栅内的第二位置的用户指令，窗口被移动到第二位置，其中它包含第三组时间有限的事件。 此外，第一网格被更新以显示第三组时间有限的事件。

公开(公告)号：US20150169559A1

公开(公告)日：2015-06-18

申请号：US14627718

申请日：2015-02-20

Applicant: GOOGLE INC.

Inventor： Richard Carl Gossweiler, III ,  John Blackburn ,  David A. Brown ,  Neha Gupta ,  Manish Gordhan Patel ,  Mehran Sahami ,  Thomas H. Taylor ,  Daniel John Zigmond

IPC: G06F17/30

CPC classification number: G06F17/3005 ,  G06F3/0481 ,  G06F17/30017 ,  G06F17/30044

Abstract: A client computer receives a set of search results ordered based on scheduled time of broadcast associated with respective listings of content. The listings of content include data representing time-bounded events. The client computer displays or otherwise presents a set of objects along an axis of a display bar, the objects corresponding to subsets of the search results. For example, the axis is associated with a unit of time or a unit of relevance.

Abstract translation: 客户端计算机接收基于与各个内容列表相关联的广播的调度时间排序的一组搜索结果。 内容列表包括表示时间有限事件的数据。 客户端计算机沿着显示条的轴显示或以其他方式呈现一组对象，对象与搜索结果的子集相对应。 例如，轴与时间单位或相关单位相关联。