公开(公告)号：US09292515B1

公开(公告)日：2016-03-22

申请号：US13833327

申请日：2013-03-15

Applicant: Google Inc.

Inventor： Daniel John Zigmond ,  Maksim Pashkevich

IPC: G06F17/30 ,  G06Q30/02

CPC classification number: G06Q30/0242 ,  G06Q30/0243

Abstract: An advertisement effectiveness module determines a search lift value for each of a plurality of impressions of an advertisement. The search lift value is based on a relevancy of user searches before and after each advertisement impression. The advertisement effectiveness module calculates a first average search lift value for a subset of the plurality of impressions delivered in a first format and a second average search lift value for the subset of the plurality of impressions delivered in a second format. The advertisement effectiveness module compares the first average search lift value to the second average search lift value to determine an effectiveness of the first format and the second format.

Abstract translation: 广告有效性模块确定广告的多个印象中的每一个的搜索提升值。 搜索提升值基于每个广告展示之前和之后的用户搜索的相关性。 广告有效性模块计算以第一格式递送的多个印象的子集的第一平均搜索提升值，以及以第二格式递送的多个印象的子集的第二平均搜索提升值。 广告有效性模块将第一平均搜索提升值与第二平均搜索提升值进行比较，以确定第一格式和第二格式的有效性。