公开(公告)号：US20170249662A1

公开(公告)日：2017-08-31

申请号：US15596210

申请日：2017-05-16

Applicant: Google Inc.

Inventor： Ross Koningstein ,  Valentin Spitkovsky ,  Georges Harik ,  Noam M. Shazeer

IPC: G06Q30/02 ,  G06F17/30

Abstract: Keyword suggestions that are category-aware (and field-proven) may be used to help advertisers better target the serving of their ads, and may reduce unused ad spot inventory. The advertiser can enter ad information, such as a creative, a landing Webpage, other keywords, etc. for example. A keyword facility may use this entered ad information as seed information to infer one or more categories. It may then request that the advertiser confirm or deny some basic feedback information (e.g., categories, Webpage information, etc.). For example, an advertiser may be provided with candidate categories and may be asked to confirm (e.g., using checkboxes) which of the categories are relevant to their ad. Keywords may be determined using at least the categories. The determined keywords may be provided to the advertiser as suggested keywords, or may automatically populate ad serving constraint information as targeting keywords. The ad server system can run a trial on the determined keywords to qualify or disqualify them as targeting keyword.

公开(公告)号：US20160055530A1

公开(公告)日：2016-02-25

申请号：US14816205

申请日：2015-08-03

Applicant: Google Inc.

Inventor： Jeffrey Adgate Dean ,  Georges Harik ,  Paul Buchheit

IPC: G06Q30/02

CPC classification number: G06Q30/0256 ,  G06F17/30705 ,  G06F17/30864 ,  G06Q30/02 ,  G06Q30/0242 ,  G06Q30/0251 ,  G06Q30/0263 ,  Y10S707/944

Abstract: The relevance of advertisements to a user's interests is improved. In one implementation, the content of a web page is analyzed to determine a list of one or more topics associated with that web page. An advertisement is considered to be relevant to that web page if it is associated with keywords belonging to the list of one or more topics. One or more of these relevant advertisements may be provided for rendering in conjunction with the web page or related web pages.

Abstract translation: 广告与用户兴趣的相关性得到改善。 在一个实现中，分析网页的内容以确定与该网页相关联的一个或多个主题的列表。 如果广告与属于一个或多个主题列表的关键字相关联，则该广告被认为与该网页相关。 可以提供这些相关广告中的一个或多个，以便与网页或相关网页一起呈现。