公开(公告)号：US20140278913A1

公开(公告)日：2014-09-18

申请号：US14174640

申请日：2014-02-06

Applicant: Google Inc.

Inventor： Mark Martel ,  Gokul Rajaram

IPC: G06Q30/02

CPC classification number: G06Q30/0242 ,  G06Q30/02 ,  G06Q30/0243

Abstract: A shadow ad can be evaluated by receiving an ad request, identifying at least one shadow ad and at least one actual ad based on the received ad request, generating an ad ranking by analyzing one or more criteria associated with the identified at least one shadow ad and the at least one actual ad, and selecting one or more of the identified at least one shadow ad and the at least one actual ad based on the ad ranking. Further, the at least one shadow ad can be associated with one or more campaign parameters corresponding to a shadow ad campaign. Additionally, the ad request can be received from an online advertising system.

Abstract translation: 可以通过接收广告请求，基于接收的广告请求识别至少一个影子广告和至少一个实际广告来评估影子广告，通过分析与所识别的至少一个影子广告相关联的一个或多个标准来生成广告排名 以及所述至少一个实际广告，以及基于所述广告排名来选择所识别的至少一个影子广告和所述至少一个实际广告中的一个或多个。 此外，至少一个影子广告可以与对应于影子广告活动的一个或多个活动参数相关联。 此外，广告请求可以从在线广告系统接收。