公开(公告)号：US20140258014A1

公开(公告)日：2014-09-11

申请号：US13786256

申请日：2013-03-05

Applicant: Google Inc.

Inventor： Alexander Collins ,  Ian James Leader ,  Yunkai Zhou

IPC: G06Q30/06

CPC classification number: G06Q30/08 ,  G06Q30/0241

Abstract: Systems and methods for entity-based searching with content selection include receiving a search query and determining that the search query corresponds to a search entity. The search entity may be associated with an online action, thereby forming an entity-action pair. Auction parameters that specify the entity-action pair may be used to select third-party content. Search results based on the search query, the search entity, and the selected third-party content may be provided for presentation as part of a search result screen.

Abstract translation: 用于基于内容选择的基于实体的搜索的系统和方法包括接收搜索查询并确定搜索查询对应于搜索实体。 搜索实体可以与在线动作相关联，从而形成实体 - 动作对。 指定实体 - 动作对的拍卖参数可用于选择第三方内容。 可以提供基于搜索查询，搜索实体和所选择的第三方内容的搜索结果作为搜索结果屏幕的一部分来呈现。

公开(公告)号：US20140258013A1

公开(公告)日：2014-09-11

申请号：US13786243

申请日：2013-03-05

Applicant: Google Inc.

Inventor： Alexander Collins ,  Ian James Leader ,  Yunkai Zhou

IPC: G06Q30/06 ,  G06Q30/08

CPC classification number: G06Q30/0625 ,  G06Q30/00 ,  G06Q30/02 ,  G06Q30/0241 ,  G06Q30/0255 ,  G06Q30/0256 ,  G06Q30/0631 ,  G06Q30/08

Abstract: Systems and methods for entity-based searching with content selection include receiving a search query and determining that the search query corresponds to a search entity. The search entity may be associated with an online action, thereby forming an entity-action pair. Auction parameters that specify the entity-action pair may be used to select third-party content. A visual layout for the third-party content may be generated based on the relationship between a search query and the entity-action pair and used as part of the presentation of the third-party content on a search result screen.

Abstract translation: 用于基于内容选择的基于实体的搜索的系统和方法包括接收搜索查询并确定搜索查询对应于搜索实体。 搜索实体可以与在线动作相关联，从而形成实体动作对。 指定实体 - 动作对的拍卖参数可用于选择第三方内容。 可以基于搜索查询和实体动作对之间的关​​系并且在搜索结果屏幕上用作第三方内容的呈现的一部分来生成第三方内容的视觉布局。

公开(公告)号：US20150112818A1

公开(公告)日：2015-04-23

申请号：US14060325

申请日：2013-10-22

Applicant: Google Inc.

Inventor： Clemens Lombriser ,  Ian James Leader ,  Hongji Bao

IPC: G06Q30/02

CPC classification number: G06Q30/0277

Abstract: Selection of content selection criteria based on entities related by relationship dimensions. In one aspect, a method receives a selection of a seed entity described in entity relation data, the entity relation data defining instances of entities, and for each entity one or more relationship dimensions; generating a set of selected entities; iteratively updating the set of selected entities, each iteration comprising: determining a set of relationship dimensions from the entities in the set of selected entities, each relationship dimension in the set being selected from the one or more relationship dimensions of the entities in the set of selected entities, receiving a selection of one of the relationship dimensions and in response: determining a set of candidate entities from the relationship dimensions and in response to receiving a selection of one or more candidate entities, updating the set of selected entities to include the one or more candidate entities.

Abstract translation: 基于关系维度相关实体的内容选择标准的选择。 一方面，一种方法接收在实体关系数据中描述的种子实体的选择，定义实体实例的实体关系数据，以及每个实体一个或多个关系维度; 生成一组选定的实体; 迭代地更新所选择的实体的集合，每个迭代包括：从所选择的实体的集合中的实体确定一组关系维度，集合中的每个关系维度从集合中的实体的一个或多个关系维度中选择 选择的实体，接收所述关系维度之一的选择并作为响应：从所述关系维度确定一组候选实体，并且响应于接收到一个或多个候选实体的选择，更新所选择的实体的集合以包括所述一个 或更多候选实体。