System to track engagement of media items

    公开(公告)号:US10165402B1

    公开(公告)日:2018-12-25

    申请号:US16035209

    申请日:2018-07-13

    Applicant: Snap Inc.

    Abstract: An engagement tracking system monitors user interactions with media items to calculate an engagement score of the media item. The engagement tracking system may be or include a group of one or more server machines configured to detect an exposure of a client device to a media item maintained by the engagement tracking system. In response to detecting the exposure of the client device to the media item, the engagement tracking system tracks a location of the client device based on access requests to location based media items. The engagement tracking system may thereby monitor client devices exposed to the media item in order to calculate an engagement score of the media item.

    GENERATING CLUSTERS BASED ON MESSAGING SYSTEM ACTIVITY

    公开(公告)号:US20210279262A1

    公开(公告)日:2021-09-09

    申请号:US17328540

    申请日:2021-05-24

    Applicant: Snap Inc

    Abstract: A system analyzes user activity data generated by computing devices associated with a plurality of users in a messaging system to extract a random user from the plurality of users. Based on determining that user activity data associated with the random user comprises a consistent pattern, a cluster associated with the consistent pattern is generated and the random user is added to the cluster. Then user activity data for the other users in the plurality of users is analyzed to determine whether user activity data for each of the other users comprises a similar pattern as the generated cluster. Each user that is determined to be associated with user activity data comprising a similar pattern as the consistent pattern of the generated cluster is added to the generated cluster and user activity data associated with each user added to the generated cluster is removed from the user activity data.

Patent Agency Ranking