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公开(公告)号：US11562015B2
公开(公告)日：2023-01-24
申请号：US17581636
申请日：2022-01-21
发明人： Michael R. Sheppard , Jonathan Sullivan , Peter Lipa , Matthew B. Reid , Peter C. Doe , Peng Fei Yi
IPC分类号： G06F16/48 , H04L43/062 , H04L43/0876 , H04L67/02 , G06Q30/02 , H04L67/306 , H04L67/52 , H04L43/04
摘要： Methods and apparatus for determining a unique audience exposed to media while reducing memory resources of a computing device are disclosed herein. An example apparatus includes memory; instructions in the apparatus; and processor circuitry to execute the instruction to, based on impression requests from a plurality of client devices via a network, log a plurality of impressions corresponding to media accessed at the client devices; generate a product by multiplying a count of the impressions by a square of a count of registered users of a database proprietor exposed to the media; generate a quotient by dividing the product by a count of demographic impressions logged by the database proprietor; and determine a unique audience size based on a square root of the quotient.
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公开(公告)号：US11425458B2
公开(公告)日：2022-08-23
申请号：US16657652
申请日：2019-10-18
IPC分类号： H04N21/442 , G06Q30/02 , H04N21/475
摘要： Methods, apparatus, systems, and articles of manufacture are disclosed to to estimate population reach from marginal ratings. An example apparatus includes an interface to access marginal ratings of the media for a recorded audience, marginal ratings of the media for a population audience, and reach of the media for the recorded audience; a reach determiner to iteratively estimate a reach of the media for the population audience based on the marginal ratings for the recorded audience, the marginal ratings for the population audience, and the reach for the recorded audience; and the interface to output the estimated reach for the population audience.
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公开(公告)号：US20220248087A1
公开(公告)日：2022-08-04
申请号：US17727388
申请日：2022-04-22
发明人： Balachander Shankar , Jonathan Sullivan , Molly Poppie , John Charles Coughlin , Neung Soo Ha , Paul Chimenti , Rachel Worth Olson , Samantha M. Mowrer , David J. Kurzynski , Joshua Ivan Friedman , Adam E. Hasinski
IPC分类号： H04N21/442 , H04N21/258 , H04N21/658 , H04N21/25
摘要： Methods, apparatus, systems, and articles of manufacture are disclosed to rectify false set top box tuning data. Disclosed examples methods include identifying, by executing an instruction with a processor, in the return path data, first tuning data corresponding to a first group of set top boxes, the first group of set top boxes classified as associated with machine events, determining, by executing an instruction with a processor, a ratio between first tuning events in the return path data and second tuning events in the return path data, the first tuning events attributed to the first group of the set top boxes, the second tuning events attributed to a second group of the set top boxes classified at not associated with machine events, and in response to the ratio satisfying a threshold during a time interval, removing second tuning data associated with the time interval from the first tuning data.
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14.发明授权公开(公告)号：US11405690B2
公开(公告)日：2022-08-02
申请号：US17387878
申请日：2021-07-28
发明人： Anthony P. Venetucci , David J. Kurzynski , Molly Poppie , Jonathan Sullivan , Bruce Hoynoski , Christine Pierce
IPC分类号： H04N21/45 , H04N21/442 , H04N21/438 , H04N21/475 , H04H20/00 , H04H60/64 , H04N21/25 , H04N21/258 , H04N21/658 , H04H60/66 , H04H60/51
摘要： Methods and apparatus to calibrate media ratings based on return path data are disclosed. An apparatus includes a processor and memory including instructions that, when executed, cause the processor to: determine an initial rating for the media provided in a first geographic area based on return path data (RPD) tuning information obtained from RPD devices in subscriber households in the first geographic area; determine a first panelist rating for the media provided in a second geographic area based on first panel tuning information obtained from first metering devices in a first subset of panelist households in the second geographic area; determine a nonsubscriber calibration factor based on the first panelist rating; and determine a final rating for the media in the first geographic area by modifying the initial rating based on the nonsubscriber calibration factor.
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15.发明申请公开(公告)号：US20220156783A1
公开(公告)日：2022-05-19
申请号：US17525674
申请日：2021-11-12
摘要： A disclosed example includes: at least one memory; instructions; and processor circuitry to execute the instructions to at least: determine a first sum of estimated individual cardinalities of audience members of first and second media platforms; determine a second sum of estimated pairwise cardinalities of ones of the audience members belonging to both the first and second media platforms; and generate lower and upper bound estimates of a deduplicated audience size based on the first and second sums; and send the deduplicated audience size to a computing device via a network communication.
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公开(公告)号：US20220156618A1
公开(公告)日：2022-05-19
申请号：US17589691
申请日：2022-01-31
发明人： Jonathan Sullivan , Evan Brydon
摘要： Ensemble classification algorithms having subclass resolution are disclosed. An example disclosed apparatus includes a fingerprint generator to generate a fingerprint of class probabilities of each of a plurality of samples, a distribution creator to create a distribution of the samples based on the generated fingerprints, and a distribution applicator to apply the distribution to a population to predict sub-class probabilities of each of the population.
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公开(公告)号：US11216834B2
公开(公告)日：2022-01-04
申请号：US16355386
申请日：2019-03-15
摘要： Example methods, apparatus, and articles of manufacture are disclosed to estimate population reach. An example apparatus includes an association controller to generate a tree association corresponding to a union of a first margin of media and a second margin of the media; and one or more commercial solvers to determine first multipliers by solving first equations corresponding to panelist impressions and panelist audience totals, the second margin, or the union; perform first parallel computations with a processor to determine second multipliers to solve second equations corresponding to the tree association using the first multipliers; discard the first multipliers; perform second parallel computations to determine third multipliers by solving third equations corresponding to the tree association using database proprietor impression totals; and determine an estimate for a population reach of the media for at least one of the first margin, the second margin, or the union based on the third multipliers.
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公开(公告)号：US20210357992A1
公开(公告)日：2021-11-18
申请号：US17362520
申请日：2021-06-29
摘要： Methods and apparatus to adjust media impressions based on media impression notification loss rates in network communications are disclosed. An example method includes determining a first network media impression adjustment factor based on a quantity of lost test media impression notifications for a first network in a geographic region; determining an adjusted quantity of first network user-accessed media impression notifications for the first network by applying the first network media impression adjustment factor to a quantity of successfully received user-accessed media impression notifications to generate a product and weighting the product based on a market share of first subscribers corresponding to the first network in the geographic region; and storing the weighted adjusted quantity of the user-accessed media impression notifications in association with a media identifier to credit corresponding media with a quantity of media accesses corresponding to the weighted adjusted quantity of the user-accessed media impression notifications.
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19.发明申请公开(公告)号：US20210357972A1
公开(公告)日：2021-11-18
申请号：US17317404
申请日：2021-05-11
发明人： Matthew VanLandeghem , Billie J. Kline , Jessica Brinson , Jonathan Sullivan , Lianghua Shao , Logan Thomas , Mala Sivarajan , Sagar Sanghavi , Shruthi Koundinya Nagaraja , Arushi Kumar
IPC分类号： G06Q30/02
摘要： Methods and apparatus to generate audience metrics using third-party privacy-protected cloud environments. In some examples, an apparatus comprising a model generator to generate an individualization model based on truth data indicating first true users exposed to media via first panelist client devices, a model analyzer to produce user probabilities for second panelist client devices based on the individualization model, the user probabilities indicating likelihoods of second true users being exposed to media via the second panelist client devices, a data modifier to: select a user probability from the user probabilities based on an impression, the impression associated with at least one feature and a selected device from the second panelist client devices, the user probability associated with the at least one feature and the selected device, the user probability indicating a likelihood of a set of second true users being exposed to media corresponding to the impression via the selected device, and assign the impression to the set of second true users.
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20.发明申请公开(公告)号：US20210357958A1
公开(公告)日：2021-11-18
申请号：US17318517
申请日：2021-05-12
发明人： Lianghua Shao , Matthew VanLandeghem , Jessica Brinson , Sagar Sanghavi , Jonathan Sullivan , Billie J. Kline , Mala Sivarajan , Shruthi Koundinya Nagaraja , Logan Thomas , Arushi Kumar
摘要： An example apparatus disclosed herein includes a panelist detector to identify audience measurement panelists associated with database proprietor accounts, a sign-in rate calculator to determine an actual sign-in rate of the audience measurement panelists based on first impressions represented in database proprietor impressions data and second impressions represented in panel data, an adjustment factor generator to determine a first audience adjustment factor corresponding to a first sign-in rate and a second audience adjustment factor corresponding to a second sign-in rate, and a weighting controller to generate a first weighted audience adjustment factor and a second weighted audience adjustment factor by weighting the first and second audience adjustment factors by the actual sign-in rate, the adjustment factor generator to determine a signed-out adjustment factor based on the first and second weighted audience adjustment factors.
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