Methods and apparatus to categorize media impressions by age

    公开(公告)号:US11758227B2

    公开(公告)日:2023-09-12

    申请号:US17443916

    申请日:2021-07-28

    摘要: An example includes splitting audience member records into child nodes based on comparisons of first ones of attribute-value pairs of the audience member records to a first threshold, the attribute-value pairs representative of database subscriber activity data of corresponding audience members; in response to a quantity of ones of the audience member records in a first child node not satisfying the minimum leaf size, storing a terminal node value to indicate the first child node as a terminal node associated with one age category; in response to the quantity of the ones of the audience member records in the first child node satisfying the minimum leaf size, storing an intermediate node value to indicate the first child node as an intermediate node; and generating an age-correction model based on terminal nodes to facilitate correcting a database subscriber age characteristic associated with a media impression that is logged by a server.

    METHODS AND APPARATUS TO IMPUTE MEDIA CONSUMPTION BEHAVIOR

    公开(公告)号:US20230110044A1

    公开(公告)日:2023-04-13

    申请号:US17986571

    申请日:2022-11-14

    摘要: Methods, apparatus, systems and articles of manufacture to impute media consumption behavior are disclosed. An example system includes one or more media meters to obtain tuning data, one or more people meters to obtain viewing data, and one or more servers to, in response to a determination that a difference satisfies a first threshold, determine that a first subset of the tuning data associated with first panelist households having tuned to first media in a first area exhibits local bias, determine that a second subset of the viewing data associated with second panelist households having viewed the first media in the second area represents heavy viewing, and impute the second subset of the viewing data for the first subset of the tuning data in response to the second subset of the viewing data representing heavy viewing.