公开(公告)号：US20210097582A1

公开(公告)日：2021-04-01

申请号：US17118137

申请日：2020-12-10

Applicant: Google LLC

Inventor： Gang Wang ,  Yong Yao

IPC: G06Q30/02 ,  G06F21/62

Abstract: Methods, systems, and apparatus include computer programs encoded on a computer-readable storage medium for providing content. A method includes: receiving a first request for filling a slot on a first publisher page, the request including an encrypted publisher cookie; providing content responsive to the request; upon receipt of an indication that a user interacted with the content, creating and providing a content serving system cookie; linking the received encrypted publisher cookie with the content serving system cookie; receiving a second, different request for content in association with rendering a second, different publisher page, the second, different request including an encrypted publisher cookie associated with the second different publisher page and the previously provided content serving system cookie; linking the received encrypted publisher cookie associated with the second, different publisher page with the encrypted publisher cookie associated with the first publisher page; and using the linkings to determine content to deliver.

公开(公告)号：US20200372061A1

公开(公告)日：2020-11-26

申请号：US16661524

申请日：2019-10-23

Applicant: Google LLC

Inventor： Yian Gao ,  Gang Wang ,  Marcel M. Moti Yung ,  Suneeti Shah ,  Philippe de Lurand Pierre-Paul ,  Creighton Thomas

IPC: G06F16/41 ,  G06K9/34 ,  G06F16/45 ,  G06F16/483 ,  G06F3/16

Abstract: Methods, systems, and apparatus, including computer programs encoded on a computer storage medium, facilitate cross-platform content muting. Methods include detecting a request from a user to remove, from a user interface, a media item that is provided by a first content source and presented on a first platform. One or more tags that represent the media item are determined. These tags, which indicate that the user removed the media item represented by the one or more tags from presentation on the first platform, are stored in a storage device. Subsequently, content provided by a second content source (different from the first content source) on a second platform (different from the first platform) is prevented from being presented. This content is prevented from being presented based on a tag representing the content matching the one or more tags stored in the storage device.

公开(公告)号：US10424034B1

公开(公告)日：2019-09-24

申请号：US14480063

申请日：2014-09-08

Applicant: Google LLC

Inventor： Gang Wang ,  Matthew Young-Lai ,  Zoltan Szamonek

IPC: G06Q30/00 ,  G06Q50/26 ,  G06F21/62 ,  G06Q30/02

Abstract: A computer-implemented method for protecting user identity within online content providing environments uses a security content management system (CMS) including at least one processor and a memory. The method includes identifying a request for an online content item associated with an online device. The online device is associated with actual device data. The method also includes determining a first characteristic value associated with the actual device data of the online device. The method further includes generating, by the processor, substitute device data. The substitute device data represents at least the first characteristic value. The method also includes providing the substitute device data to an online content provider.

公开(公告)号：US20180144375A1

公开(公告)日：2018-05-24

申请号：US15876440

申请日：2018-01-22

Applicant: Google LLC

Inventor： Gang Wang

IPC: G06Q30/02

Abstract: Methods, systems, and apparatus include computer programs encoded on a computer-readable storage medium, including a method for providing content. A linking is provided of identifiers for users or devices known to a content delivery service. Each identifier is associated with the user or device in a specific context. The linking includes first and second identifiers. A request for content is received that includes either the first or second identifier. Bidders in an exchange are identified that have expressed an interest in bidding on a content delivery opportunity associated with the user or the device. For each bidder, a relative value is determined for a respective bidder for the opportunity to present content to the user or device in association with each identifier known to the bidder. For each bidder, a real-time bid request is generated in the exchange that includes the highest value identifier for submission to a respective bidder.