Third party customized content based on first party identifer

    公开(公告)号:US11620686B2

    公开(公告)日:2023-04-04

    申请号:US17118137

    申请日:2020-12-10

    Applicant: Google LLC

    Inventor: Gang Wang Yong Yao

    Abstract: Methods, systems, and apparatus include computer programs encoded on a computer-readable storage medium for providing content. A method includes: receiving a first request for filling a slot on a first publisher page, the request including an encrypted publisher cookie; providing content responsive to the request; upon receipt of an indication that a user interacted with the content, creating and providing a content serving system cookie; linking the received encrypted publisher cookie with the content serving system cookie; receiving a second, different request for content in association with rendering a second, different publisher page, the second, different request including an encrypted publisher cookie associated with the second different publisher page and the previously provided content serving system cookie; linking the received encrypted publisher cookie associated with the second, different publisher page with the encrypted publisher cookie associated with the first publisher page; and using the linkings to determine content to deliver.

    THIRD PARTY CUSTOMIZED CONTENT BASED ON FIRST PARTY IDENTIFER

    公开(公告)号:US20190318394A1

    公开(公告)日:2019-10-17

    申请号:US16455948

    申请日:2019-06-28

    Applicant: Google LLC

    Inventor: Gang Wang Yong Yao

    Abstract: Methods, systems, and apparatus include computer programs encoded on a computer-readable storage medium for providing content. A method includes: receiving a first request for filling a slot on a first publisher page, the request including an encrypted publisher cookie; providing content responsive to the request; upon receipt of an indication that a user interacted with the content, creating and providing a content serving system cookie; linking the received encrypted publisher cookie with the content serving system cookie; receiving a second, different request for content in association with rendering a second, different publisher page, the second, different request including an encrypted publisher cookie associated with the second different publisher page and the previously provided content serving system cookie; linking the received encrypted publisher cookie associated with the second, different publisher page with the encrypted publisher cookie associated with the first publisher page; and using the linkings to determine content to deliver.

    Content selection associated with webview browsers

    公开(公告)号:US11113724B1

    公开(公告)日:2021-09-07

    申请号:US16564883

    申请日:2019-09-09

    Applicant: Google LLC

    Inventor: Gang Wang Yong Yao

    Abstract: Methods, systems, and apparatus include computer programs encoded on a computer-readable storage medium for delivering content. A method includes: identifying a webview; providing a script for execution when the webview is initiated, the script causing a device associated with the webview to retrieve a unique identifier associated with the device, encode the unique identifier, construct a URL that includes an advertising system domain and the encoded unique identifier, and pass the encoded unique identifier to the advertising system; passing a cookie for the advertising domain back to the webview for inclusion in the cookie space of the webview; storing information related to interactions of a user of the device when accessing content through different browsers or applications so as to unify the cookie spaces of the different browsers; identifying a request for content as being associated with the device; and using the information to determine content for delivery.

    Third party customized content based on first party identifer

    公开(公告)号:US10387923B2

    公开(公告)日:2019-08-20

    申请号:US14626031

    申请日:2015-02-19

    Applicant: Google LLC

    Inventor: Gang Wang Yong Yao

    Abstract: Methods, systems, and apparatus include computer programs encoded on a computer-readable storage medium for providing content. A method includes: receiving a first request for filling a slot on a first publisher page, the request including an encrypted publisher cookie; providing content responsive to the request; upon receipt of an indication that a user interacted with the content, creating and providing a content serving system cookie; linking the received encrypted publisher cookie with the content serving system cookie; receiving a second, different request for content in association with rendering a second, different publisher page, the second, different request including an encrypted publisher cookie associated with the second different publisher page and the previously provided content serving system cookie; linking the received encrypted publisher cookie associated with the second, different publisher page with the encrypted publisher cookie associated with the first publisher page; and using the linkings to determine content to deliver.

    Content selection associated with webview browsers

    公开(公告)号:US10453092B1

    公开(公告)日:2019-10-22

    申请号:US14600895

    申请日:2015-01-20

    Applicant: Google LLC

    Inventor: Gang Wang Yong Yao

    Abstract: Methods, systems, and apparatus include computer programs encoded on a computer-readable storage medium for delivering content. A method includes: identifying a webview; providing a script for execution when the webview is initiated, the script causing a device associated with the webview to retrieve a unique identifier associated with the device, encode the unique identifier, construct a URL that includes an advertising system domain and the encoded unique identifier, and pass the encoded unique identifier to the advertising system; passing a cookie for the advertising domain back to the webview for inclusion in the cookie space of the webview; storing information related to interactions of a user of the device when accessing content through different browsers or applications so as to unify the cookie spaces of the different browsers; identifying a request for content as being associated with the device; and using the information to determine content for delivery.

    Content selection associated with webview browsers

    公开(公告)号:US11748777B1

    公开(公告)日:2023-09-05

    申请号:US17396115

    申请日:2021-08-06

    Applicant: Google LLC

    Inventor: Gang Wang Yong Yao

    CPC classification number: G06Q30/0255 G06Q30/0275 G06Q30/0277

    Abstract: Methods, systems, and apparatus include computer programs encoded on a computer-readable storage medium for delivering content. A method includes: identifying a webview; providing a script for execution when the webview is initiated, the script causing a device associated with the webview to retrieve a unique identifier associated with the device, encode the unique identifier, construct a URL that includes an advertising system domain and the encoded unique identifier, and pass the encoded unique identifier to the advertising system; passing a cookie for the advertising domain back to the webview for inclusion in the cookie space of the webview; storing information related to interactions of a user of the device when accessing content through different browsers or applications so as to unify the cookie spaces of the different browsers; identifying a request for content as being associated with the device; and using the information to determine content for delivery.

    THIRD PARTY CUSTOMIZED CONTENT BASED ON FIRST PARTY

    公开(公告)号:US20230237537A1

    公开(公告)日:2023-07-27

    申请号:US18192869

    申请日:2023-03-30

    Applicant: Google LLC

    Inventor: Gang Wang Yong Yao

    CPC classification number: G06Q30/0277 G06F21/62 G06F21/6254

    Abstract: Methods, systems, and apparatus include computer programs encoded on a computer-readable storage medium for providing content. A method includes: receiving a first request for filling a slot on a first publisher page, the request including an encrypted publisher cookie; providing content responsive to the request; upon receipt of an indication that a user interacted with the content, creating and providing a content serving system cookie; linking the received encrypted publisher cookie with the content serving system cookie; receiving a second, different request for content in association with rendering a second, different publisher page, the second, different request including an encrypted publisher cookie associated with the second different publisher page and the previously provided content serving system cookie; linking the received encrypted publisher cookie associated with the second, different publisher page with the encrypted publisher cookie associated with the first publisher page; and using the linkings to determine content to deliver.

    Third party customized content based on first party identifer

    公开(公告)号:US11449905B2

    公开(公告)日:2022-09-20

    申请号:US16455948

    申请日:2019-06-28

    Applicant: Google LLC

    Inventor: Gang Wang Yong Yao

    Abstract: Methods, systems, and apparatus include computer programs encoded on a computer-readable storage medium for providing content. A method includes: receiving a first request for filling a slot on a first publisher page, the request including an encrypted publisher cookie; providing content responsive to the request; upon receipt of an indication that a user interacted with the content, creating and providing a content serving system cookie; linking the received encrypted publisher cookie with the content serving system cookie; receiving a second, different request for content in association with rendering a second, different publisher page, the second, different request including an encrypted publisher cookie associated with the second different publisher page and the previously provided content serving system cookie; linking the received encrypted publisher cookie associated with the second, different publisher page with the encrypted publisher cookie associated with the first publisher page; and using the linkings to determine content to deliver.

    THIRD PARTY CUSTOMIZED CONTENT BASED ON FIRST PARTY IDENTIFER

    公开(公告)号:US20210097582A1

    公开(公告)日:2021-04-01

    申请号:US17118137

    申请日:2020-12-10

    Applicant: Google LLC

    Inventor: Gang Wang Yong Yao

    Abstract: Methods, systems, and apparatus include computer programs encoded on a computer-readable storage medium for providing content. A method includes: receiving a first request for filling a slot on a first publisher page, the request including an encrypted publisher cookie; providing content responsive to the request; upon receipt of an indication that a user interacted with the content, creating and providing a content serving system cookie; linking the received encrypted publisher cookie with the content serving system cookie; receiving a second, different request for content in association with rendering a second, different publisher page, the second, different request including an encrypted publisher cookie associated with the second different publisher page and the previously provided content serving system cookie; linking the received encrypted publisher cookie associated with the second, different publisher page with the encrypted publisher cookie associated with the first publisher page; and using the linkings to determine content to deliver.

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