Modifying rich media components for an interactive email

    公开(公告)号:US10778622B2

    公开(公告)日:2020-09-15

    申请号:US15689621

    申请日:2017-08-29

    Applicant: ADOBE INC.

    Abstract: An interactive email experience is customized to the recipient's interests by modifying rich media components provided by the email based on the recipient's interactions with other rich media components from the email. To facilitate the interactive email experience, rich media components are provided by a marketer for an email campaign with mapping information mapping product features to portions of the rich media components. When an email is sent with links to the rich media components, the recipient's interactions with a rich media component is tracked. Product features are ranked based on the recipient's interactions with various portions corresponding with the various product features. The product feature rankings are then used to modify other rich media components from the email to emphasize portions of the other rich media components corresponding with product features of interest to the recipient.

    Adaptive modification of content presented in electronic forms

    公开(公告)号:US10762288B2

    公开(公告)日:2020-09-01

    申请号:US16240210

    申请日:2019-01-04

    Applicant: Adobe Inc.

    Abstract: Systems and methods are provided for intelligently adapting content presented in electronic forms. In some embodiments, a processor provides access to multiple instances of a first version of an electronic form by multiple clients based on determining that insufficient data exists in a data source for a category of information. The first version of the form can include content for soliciting data associated with the category of information. The processor can receive responsive electronic communications in response to providing access to the first version of the form. The processor can provide access to multiple instances of a second version of the electronic form by multiple clients based on determining from the received responses whether sufficient data exists for the category of information. The second version of the electronic form can omit or replace the content for soliciting data associated with the category of information.

    Systems and techniques for targeting electronic communication based on frequency of product exposure

    公开(公告)号:US10650410B2

    公开(公告)日:2020-05-12

    申请号:US15070869

    申请日:2016-03-15

    Applicant: Adobe Inc.

    Abstract: Computer-implemented systems and methods disclosed herein disclose features for determining the frequency of exposure to real-world products embedded with Internet-Of-Things (IoT) hardware and determining a comprehensive targeting profile identifying the interests of users based on their exposure to real-world products. A computing device carried by a user wirelessly receives product exposure data from a nearby IoT-enabled device upon entering within a certain proximity of the IoT-enabled device. The computing device further compiles the product exposure data with previous product exposure data for IoT-enabled devices to which the computing device was previously exposed. Based on the compiled product exposure data, a server device determines a frequency of exposure to a product corresponding to the IoT-enabled device over a period of time. The server device further transmits an electronic communication promoting the product corresponding to the IoT-enabled device if the frequency of exposure increases over a threshold value.

    Providing relevant video scenes in response to a video search query

    公开(公告)号:US10606887B2

    公开(公告)日:2020-03-31

    申请号:US15274679

    申请日:2016-09-23

    Applicant: Adobe Inc.

    Abstract: The present disclosure is directed towards methods and systems for providing relevant video scenes in response to a video search query. The systems and methods identify a plurality of key frames of a media object and detect one or more content features represented in the plurality of key frames. Based on the one or more detect content features, the systems and methods associate tags indicating the detected content features with the plurality of key frames of the media object. The systems and methods, in response to receiving a search query including search terms, compare the search terms with the tags of the selected key frames, identify a selected key frame that depicts at least one content feature related to the search terms, and provide a preview image of the media item depicting the at least one content feature.

    MASKING NON-PUBLIC CONTENT
    25.
    发明申请

    公开(公告)号:US20190279344A1

    公开(公告)日:2019-09-12

    申请号:US15914809

    申请日:2018-03-07

    Applicant: Adobe Inc.

    Abstract: Systems and techniques for masking non-public content in screen images are provided. An example system includes a screen capture tool, a region-based object detection system, a classifier, and an image masking engine. The screen capture tool may be configured to generate a screen image representing a screen being displayed by the system. The region-based object detection system may be configured to identify multiple regions within the screen image as potential non-public content regions. The classifier may be configured to selectively classify the identified regions as non-public content regions. The image masking engine may be configured to generate a masked image by masking the regions classified as non-public content regions in the screen image.

    Interaction-based content configuration

    公开(公告)号:US10402856B2

    公开(公告)日:2019-09-03

    申请号:US14694807

    申请日:2015-04-23

    Applicant: Adobe Inc.

    Abstract: Interaction-based content configuration is described. In one or more implementations, interactions of an online store customer with an online store are tracked. When a shopping session is ended and an item viewed during the shopping session is not purchased, personalized marketing content is generated for the customer. To do so, the tracked interactions are analyzed to ascertain which content corresponding to the unpurchased item the customer focused on during the shopping session. The tracked interactions track a gaze of the customer relative to displayed content of the online store, for instance. Further, the content the customer focused on is determined as that which held the customer's gaze for a period of time or which the customer gazed at a greater number of times than other content. The personalized marketing content is configured to include a portion of the focused-on content.

    Monitoring consumer-product view interaction to improve upsell recommendations

    公开(公告)号:US10366440B2

    公开(公告)日:2019-07-30

    申请号:US14925555

    申请日:2015-10-28

    Applicant: ADOBE INC.

    Abstract: In various implementations, a visual representation of a product is presented to an online consumer. The visual representation can have one or more regions that are each associated with one or more feature tags associated with a particular category of the product. While the consumer interacts with the visual representation, interaction times between the consumer and the product's visual representation are monitored and measured to determine which features of the product appear to be of particular interest to the consumer. Based on the monitored interaction times, product upsell recommendations associated with the same category of the product are generated and presented to the user.

    Relevancy evaluation for image search results

    公开(公告)号:US10353947B2

    公开(公告)日:2019-07-16

    申请号:US15137047

    申请日:2016-04-25

    Applicant: Adobe Inc.

    Abstract: An image search is executed. The search results are presented as a collection of thumbnail images organized according to an initial ranking. As the user browses the thumbnail images, he/she encounters a thumbnail image of interest. Selecting this thumbnail causes an enlarged preview image to be displayed. The user can manipulate the enlarged preview image with panning and zooming operations, thereby enabling the user to more closely inspect portions of the preview image which attract the user's interest. These interactions with the search results, which include the initial selection of the thumbnail image and the subsequent manipulation of the enlarged preview image, provide insight into the user's interest. Once the user has interacted with a threshold quantity of search results, the collection of thumbnail images is filtered and reorganized to more prominently position those search results that correspond to the user's interest, as gleaned from analyzing the aforementioned user interactions.

    Document performance indicators based on referral context

    公开(公告)号:US10296924B2

    公开(公告)日:2019-05-21

    申请号:US14445999

    申请日:2014-07-29

    Applicant: ADOBE INC.

    Abstract: A computer-implemented method for providing performance indicators of destination documents includes identifying a referral document to a destination document, where the referral document comprising a source of at least one visitor to the destination document. The method also includes extracting referral keywords from content of the referral document, the referral keywords corresponding to a referral context of the referral document. The method further includes determining a degree of correlation between the referral document and the destination document based on a comparison between the referral keywords and destination keywords, the destination keywords corresponding to destination context of the destination document. Additionally, the method includes providing one or more performance indicators to a user based on the correlation between the referral document and the destination document, where the one or more performance indicators correspond to a performance metric that quantifies interactions between visitors and the destination document.

    Adaptive Modification of Content Presented in Electronic Forms

    公开(公告)号:US20190138586A1

    公开(公告)日:2019-05-09

    申请号:US16240210

    申请日:2019-01-04

    Applicant: Adobe Inc.

    Abstract: Systems and methods are provided for intelligently adapting content presented in electronic forms. In some embodiments, a processor provides access to multiple instances of a first version of an electronic form by multiple clients based on determining that insufficient data exists in a data source for a category of information. The first version of the form can include content for soliciting data associated with the category of information. The processor can receive responsive electronic communications in response to providing access to the first version of the form. The processor can provide access to multiple instances of a second version of the electronic form by multiple clients based on determining from the received responses whether sufficient data exists for the category of information. The second version of the electronic form can omit or replace the content for soliciting data associated with the category of information.

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