Providing content based on abandonment of an item in a physical shopping cart

    公开(公告)号:US10902498B2

    公开(公告)日:2021-01-26

    申请号:US15015980

    申请日:2016-02-04

    Applicant: ADOBE INC.

    Abstract: Embodiments of the present invention provide systems, methods, and computer storage media directed to providing targeted content related to sentiment associated with products. In one embodiment, an item is detected as being positioned in a physical shopping cart at a first time, the physical shopping cart being use by a user having a user device. At a second time after the first time, the item is detected as being removed from the physical shopping cart. Based on detecting the item as being removed from the physical shopping cart, content related to the item is provided to the user device of the user, the content intended to result in the user purchasing the item.

    Systems and methods for providing real-time marketing campaigns

    公开(公告)号:US10528987B2

    公开(公告)日:2020-01-07

    申请号:US14450729

    申请日:2014-08-04

    Applicant: Adobe Inc.

    Abstract: Systems and methods for providing real-time marketing campaigns are disclosed. One disclosed method includes steps of identifying, by a marketing system, a target product for a marketing campaign; executing a real time capture system to requesting and receiving, by a real-time capture system, user comment information from one or more social media sites; determining, by a sentiment engine, sentiments associated with the user comment information about the target product; and identifying, by the marketing system, one or more features of the target product associated with the sentiments and a target population for the marketing campaign based on the user comment information.

    Automatic creation and refining of lead scoring rules

    公开(公告)号:US10430807B2

    公开(公告)日:2019-10-01

    申请号:US14602774

    申请日:2015-01-22

    Applicant: Adobe Inc.

    Abstract: Systems and methods disclosed herein score leads by determining and applying a scoring rule based on lead participation in an activity. This involves a processor of a computing device receiving information on participation in the activity by prior leads that resulted in conversions or rejections. A scoring rule is determined for the activity by assigning a score to the activity based on the information on participation in the activity by the prior leads that resulted in the conversions or the rejections. A new lead is scored using the scoring rule by assigning the new lead the score based on participation by the new lead in the activity. The scoring of the new lead can be used in various ways. In one example, the score of the new lead is used to determine to send a communication to the new lead.

    Audience Forecasting for Digital Video Content

    公开(公告)号:US20190166402A1

    公开(公告)日:2019-05-30

    申请号:US15825521

    申请日:2017-11-29

    Applicant: Adobe Inc.

    Abstract: Techniques and systems are described to enable an analytics system to generate a forecast value for audience impressions of subsequent digital video content. In one example, an analytics system generated a linear regression model using data. The data describes audience segment values for past audience impressions of digital video content and a time series of when the digital video content is made available for consumption. The analytics system generates forecast values for audience impressions of digital video content using the linear regression model. In one example, the analytics system generates a forecast value for audience impressions of a subsequent item of digital video content based on scheduled availability for the subsequent item.

    RANKING AND RECOMMENDING HASHTAGS
    5.
    发明申请

    公开(公告)号:US20190163711A1

    公开(公告)日:2019-05-30

    申请号:US16264211

    申请日:2019-01-31

    Applicant: Adobe Inc.

    Abstract: A method for recommending hashtags includes determining keywords from a post planned for publishing by a publisher. An input criteria comprising at least one of age group, geographical location, date range, or a keyword is received. Previous posts associated with the keywords and satisfying the input criteria are obtained. The previous posts are categorized into one or more categories based on sentiment of each post and for each category hashtags used in the obtained previous posts in that category are determined. The hashtags are ranked based on predefined criteria comprising at least one of frequency of appearance of respective hashtag in posts, number of likes or shares or retweets of post comprising respective hashtag, number of followers of person who used respective hashtag, or sentiment of post comprising respective hashtag. The hashtags are then recommended, based on ranking, to the publisher for use with the post planned for publishing.

    Masking non-public content
    6.
    发明授权

    公开(公告)号:US10789690B2

    公开(公告)日:2020-09-29

    申请号:US15914809

    申请日:2018-03-07

    Applicant: Adobe Inc.

    Abstract: Systems and techniques for masking non-public content in screen images are provided. An example system includes a screen capture tool, a region-based object detection system, a classifier, and an image masking engine. The screen capture tool may be configured to generate a screen image representing a screen being displayed by the system. The region-based object detection system may be configured to identify multiple regions within the screen image as potential non-public content regions. The classifier may be configured to selectively classify the identified regions as non-public content regions. The image masking engine may be configured to generate a masked image by masking the regions classified as non-public content regions in the screen image.

    Targeted marketing using dynamically varied recommendations

    公开(公告)号:US10528980B2

    公开(公告)日:2020-01-07

    申请号:US14299919

    申请日:2014-06-09

    Applicant: Adobe Inc.

    Abstract: Techniques are disclosed for presenting recommended marketing content that can be dynamically varied (e.g., in real time or near-real time) based on the particular content of a web page that a user is currently reading, the content that the user has previously read, or a combination of these factors. For example, the current interactions of a user with content of a web page, such as scroll position or eye fixation, can be used to identify which portion or portions of the web page content the user is currently reading and which portions of the web page content the user is skimming or skipping over. Keywords can then be generated based on the content in those portions of the web page that the user is currently reading. Next, recommended marketing content corresponding to the keywords can be retrieved and presented to the user.

    In-application conversion of file versions using cloud services

    公开(公告)号:US10275505B2

    公开(公告)日:2019-04-30

    申请号:US14313660

    申请日:2014-06-24

    Applicant: Adobe Inc.

    Abstract: In-application file conversion using cloud services is described. In one or more embodiments, an application determines that a file includes features inserted by a subsequent version of the application. The application sends a request to a conversion service to convert the file to a format that is compatible the application. The application receives a converted file from the conversion service that is compatible with the application. The conversion service has multiple versions of application server software to convert files, a job queue to store requested conversion jobs, and a job manager that determines which version of application server software to use to convert the file and invokes an instance of the determined version of the application server software to convert the file.

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