公开(公告)号：US20080082413A1

公开(公告)日：2008-04-03

申请号：US11542874

申请日：2006-10-03

申请人： Anand Madhavan

发明人： Anand Madhavan

IPC分类号： G06Q30/00

CPC分类号： G06Q30/0251 ,  G06Q30/02 ,  G06Q30/0255 ,  G06Q30/0277 ,  H04N21/812

摘要： A system and method to facilitate targeting of advertisements based on mutual information sharing between devices over a network are described. Users access an entity over a network and further initiate various events, which are subsequently captured by selective processing servers within the network-based entity. Each of such events or actions initiated by the user is associated with one or more categories and is further stored within the entity along the respective categories. Subsequently, if the user connects to one or more media devices, and the media devices are coupled to the entity via the network, then the entity selects advertisements to be displayed within the viewing area of the media device, such that each advertisement is related to the stored events or actions and their respective categories. Alternatively, a user connects to one or more media devices and further performs specific actions. The actions are then transmitted to the entity via the network and are stored within the entity along with respective categories associated with each user action. Subsequently, if the user connects to the entity through a client machine and through the network, the entity selects advertisements to be displayed within the display area of the client machine along with content information requested by the user, such that each selected advertisement is related to the previously stored events or actions and their respective categories.

摘要翻译： 描述了一种基于网络上的设备之间的相互信息共享来促进针对广告的系统和方法。 用户通过网络访问实体，并进一步发起各种事件，随后由基于网络的实体中的选择性处理服务器捕获。 由用户发起的这些事件或动作中的每一个都与一个或多个类别相关联，并且进一步按照各自的类别存储在该实体内。 随后，如果用户连接到一个或多个媒体设备，并且媒体设备经由网络耦合到该实体，则该实体选择要在媒体设备的观看区域内显示的广告，使得每个广告与 存储的事件或动作及其各自的类别。 或者，用户连接到一个或多个媒体设备并进一步执行特定动作。 然后，该动作经由网络被发送到实体，并且与实体相关联的各个类别存储在实体内。 随后，如果用户通过客户端机器和网络连接到实体，则实体选择要在客户机的显示区域内显示的广告以及用户请求的内容信息，使得每个所选择的广告与 先前存储的事件或动作及其各自的类别。

公开(公告)号：US20070239452A1

公开(公告)日：2007-10-11

申请号：US11394819

申请日：2006-03-31

申请人： Anand Madhavan ,  Kashyap Lodhiya

发明人： Anand Madhavan ,  Kashyap Lodhiya

IPC分类号： G10L15/00

CPC分类号： G06Q30/02

摘要： A system and method to facilitate targeting of advertising based on buzz-related information in a network, wherein users access an entity through the network, such as the Internet, and request content from the entity or initiate other events based on various topics of interest at the time of each event. These topics of interests, also referred to as buzz data, are aggregated over time as temporal interests for certain categories. The buzz data corresponding to one or more relevant topics of interest for a majority of users is stored and updated continuously. Subsequent to receipt of the request for content from a user, the requested content and buzz advertising information related to selected buzz data are retrieved, the buzz advertising information being targeted to the user viewing the page or the requested content based on one or more predetermined parameters associated with the user or the content. Finally, the retrieved content and buzz advertising information are displayed to the user.

摘要翻译： 一种用于基于网络中的蜂鸣相关信息来促进对广告的定位的系统和方法，其中用户通过诸如因特网的网络访问实体，并且从实体请求内容或基于各种感兴趣的主题发起其他事件 每个事件的时间。 这些兴趣主题，也称为嗡嗡声数据，随着时间的推移被汇总到某些类别的时间兴趣。 与大多数用户感兴趣的一个或多个相关主题对应的蜂鸣数据被连续存储和更新。 在从用户接收到对内容的请求之后，检索与所选择的蜂鸣数据相关的所请求的内容和蜂鸣广告信息，基于一个或多个预定参数来定位查看页面或所请求的内容的用户的蜂鸣广告信息 与用户或内容相关联。 最后，将检索到的内容和动态广告信息显示给用户。