公开(公告)号：US20160148270A1

公开(公告)日：2016-05-26

申请号：US14679680

申请日：2015-04-06

Applicant: Apple Inc.

Inventor： Benjamin Vigier ,  Corey G. Fugman ,  Filip Krsmanovic ,  Yingfeng Su

IPC: G06Q30/02 ,  H04H20/61

CPC classification number: G06Q30/0267 ,  G06Q30/0261 ,  H04H20/61

Abstract: Techniques and systems for beacon based campaign creation and management are disclosed. A disclosed technique includes providing a graphical user interface to create a campaign zone for a location, create campaign messages for the campaign zone, prioritize the campaign messages, and produce campaign message priority information; generating campaign information based on the campaign messages and the campaign message priority information; and providing the campaign information to mobile devices. The graphical user interface can be configured to specify for a campaign message a beacon identifier associated with a beacon device that is within a vicinity of the location, and to specify for the campaign message an action for a mobile device to perform in response to receiving a beacon message containing the beacon identifier from the beacon device.

Abstract translation: 披露了基于信标的活动创建和管理的技术和系统。 所公开的技术包括提供图形用户界面以为位置创建活动区域，为活动区域创建活动消息，优先考虑活动消息，并产生活动消息优先级信息; 基于活动消息和活动消息优先级信息生成活动信息; 并向移动设备提供活动信息。 图形用户界面可以被配置为为广告系列消息指定与位于所述位置附近的信标设备相关联的信标标识符，并且为所述活动消息指定用于响应于接收到所述移动设备而执行的动作 包含来自信标设备的信标标识符的信标消息。

公开(公告)号：US20160094940A1

公开(公告)日：2016-03-31

申请号：US14592638

申请日：2015-01-08

Applicant: Apple Inc.

Inventor： Benjamin Vigier ,  Corey G. Fugman ,  Filip Krsmanovic ,  Mathieu Roig ,  Yingfeng Su

IPC: H04W4/02

CPC classification number: H04W72/10 ,  G06Q30/0241 ,  G06Q30/0251 ,  H04B17/318 ,  H04W4/02 ,  H04W4/023 ,  H04W4/06 ,  H04W4/80 ,  H04W8/005 ,  H04W40/244

Abstract: Techniques and systems for prioritizing beacon messages are disclosed. Such a technique can include receiving, at a mobile device, beacon messages from multiple beacon devices over short-range communication links, the beacon devices being within a vicinity of an establishment, the beacon messages being configured to provide content associated with the establishment; determining, at the mobile device, priorities of the beacon messages based on one or more criteria; selecting, at the mobile device, a beacon message of the beacon messages based on the priorities to produce a selected beacon message; and presenting the selected beacon message through the mobile device.

Abstract translation: 公开了用于优先化信标消息的技术和系统。 这样的技术可以包括：在移动设备处，通过短距离通信链路从多个信标设备接收信标消息，所述信标设备在企业附近，所述信标消息被配置为提供与所述建立相关联的内容; 基于一个或多个标准在所述移动设备处确定所述信标消息的优先级; 基于所述优先级在所述移动设备处选择所述信标消息的信标消息以产生所选择的信标消息; 以及通过所述移动设备呈现所选择的信标消息。