公开(公告)号：US20190355009A1

公开(公告)日：2019-11-21

申请号：US16529718

申请日：2019-08-01

Applicant: Google LLC

Inventor： Vinod Kumar Ramachandran

IPC: G06Q30/02 ,  H04L29/08 ,  H04L12/58 ,  H04L29/06

Abstract: Matching conversions from within applications on a client device to interactions with content items presented with resources may include receiving first data associated with an interaction with a content item displayed with a resource. The first data includes an application identifier for an application associated with the content item and an account identifier. The matching may also include receiving second data from the client device associated with a conversion using the application. The second data includes the application identifier and a device identifier for the client device. The matching may further include receiving third data from the client device that includes the account identifier and the device identifier. The conversion can be determined as associated with the interaction with the content item displayed with the resource based on matching the second data with the first data based on the third data.

公开(公告)号：US20190138566A1

公开(公告)日：2019-05-09

申请号：US16240089

申请日：2019-01-04

Applicant: Google LLC

Inventor： Shibani Sanan ,  Vinod Kumar Ramachandran ,  Christopher K. Harris ,  Sissie Ling-le Hsiao

IPC: G06F16/958 ,  G06F16/9535 ,  G06F16/248 ,  G06F16/93 ,  G06F17/21 ,  G06Q30/02 ,  G06Q10/10 ,  G06F16/438

Abstract: Methods, systems, and apparatus, including computer programs encoded on a computer storage medium, for optimizing digital components. In one aspect, the system includes a digital component server that identifies a digital component to be presented in an electronic document. The system also includes a digital component distribution server that interacts with the digital component server to determine that the electronic document includes a particular item that identifies a same entity as the digital component that was identified to be presented in the electronic document. The system combines at least a portion of the digital component with content from the particular item to form an optimized digital component. The optimized digital component is integrated into the electronic document rather than presenting either of the particular item or the digital component individually.