公开(公告)号：US20190138566A1

公开(公告)日：2019-05-09

申请号：US16240089

申请日：2019-01-04

Applicant: Google LLC

Inventor： Shibani Sanan ,  Vinod Kumar Ramachandran ,  Christopher K. Harris ,  Sissie Ling-le Hsiao

IPC: G06F16/958 ,  G06F16/9535 ,  G06F16/248 ,  G06F16/93 ,  G06F17/21 ,  G06Q30/02 ,  G06Q10/10 ,  G06F16/438

Abstract: Methods, systems, and apparatus, including computer programs encoded on a computer storage medium, for optimizing digital components. In one aspect, the system includes a digital component server that identifies a digital component to be presented in an electronic document. The system also includes a digital component distribution server that interacts with the digital component server to determine that the electronic document includes a particular item that identifies a same entity as the digital component that was identified to be presented in the electronic document. The system combines at least a portion of the digital component with content from the particular item to form an optimized digital component. The optimized digital component is integrated into the electronic document rather than presenting either of the particular item or the digital component individually.

公开(公告)号：US10210278B2

公开(公告)日：2019-02-19

申请号：US15250247

申请日：2016-08-29

Applicant: Google LLC

Inventor： Shibani Sanan ,  Vinod Kumar Ramachandran ,  Christopher K. Harris ,  Sissie Ling-Ie Hsiao

IPC: G06F17/30 ,  G06F17/21 ,  G06Q10/10 ,  G06Q30/02

Abstract: Methods, systems, and apparatus, including computer programs encoded on a computer storage medium, for optimizing digital components. In one aspect, the system includes a digital component server that identifies a digital component to be presented in an electronic document. The system also includes a digital component distribution server that interacts with the digital component server to determine that the electronic document includes a particular item that identifies a same entity as the digital component that was identified to be presented in the electronic document. The system combines at least a portion of the digital component with content from the particular item to form an optimized digital component. The optimized digital component is integrated into the electronic document rather than presenting either of the particular item or the digital component individually.

公开(公告)号：US20210089289A1

公开(公告)日：2021-03-25

申请号：US17115513

申请日：2020-12-08

Applicant: Google LLC

Inventor： Shibani Sanan ,  Christopher K. Harris ,  Nicola Tettke ,  Sissie Ling-le Hsiao ,  Samuel Sze Ming Ieong ,  Vinod Kumar Ramachandran ,  Anthony Chavez

IPC: G06F8/61 ,  G06F16/9535

Abstract: Methods, systems, and apparatus include computer programs encoded on a computer-readable storage medium, including a method for providing content. Data specifying a post-install activity is received from a provider of an application. An opportunity is identified to provide third-party content to a user. A likelihood is determined that the user will perform the specified post-install activity based on one or more attributes of the user and attributes of users that have previously performed the specified post-install activity in the application. A selection value is adjusted for third-party content that identifies the application based on the determined likelihood, wherein the selection value increases as the likelihood increases. The third-party content identifying the application is selected based on the adjusted selection value. The third-party content identifying the application is distributed to a client device of the user.

公开(公告)号：US10313462B2

公开(公告)日：2019-06-04

申请号：US15923828

申请日：2018-03-16

Applicant: Google LLC

Inventor： Amit Khanna ,  Philip Andrew McDonnell ,  Prashast Khandelwal ,  Puneet Gupta ,  Shibani Sanan ,  Shun Kawamura ,  Subhadip Sarkar

IPC: H04L29/08

Abstract: Systems and methods of determining a geographic location based conversion via a computer network. A data processing system can receive, from a computing device, an indication of interest in an online content item that is associated with a commercial entity having a location. The system can also receive data points that each include time information and location information of a computing device. The system can generate a valid cluster indicating an activity at the location of the commercial entity by evaluating the time information and the location information of two or more data points with a duration threshold and a location threshold. The system can use the valid cluster to identify the indication of interest in the online content item as the location based conversion based on the activity at the location of the commercial entity.

公开(公告)号：US10091315B1

公开(公告)日：2018-10-02

申请号：US15906865

申请日：2018-02-27

Applicant: Google LLC

Inventor： Amit Khanna ,  Philip Andrew McDonnell ,  Prashast Khandelwal ,  Puneet Gupta ,  Shibani Sanan ,  Shun Kawamura ,  Subhadip Sarkar

IPC: G06F15/173 ,  H04L29/08

Abstract: Systems and methods of determining a geographic location based conversion via a computer network. A data processing system can receive, from a computing device, an indication of interest in an online content item that is associated with a commercial entity having a location. The system can also receive data points that each include time information and location information of a computing device. The system can generate a valid cluster indicating an activity at the location of the commercial entity by evaluating the time information and the location information of two or more data points with a duration threshold and a location threshold. The system can use the valid cluster to identify the indication of interest in the online content item as the location based conversion based on the activity at the location of the commercial entity.

公开(公告)号：US20180241830A1

公开(公告)日：2018-08-23

申请号：US15923828

申请日：2018-03-16

Applicant: Google LLC

Inventor： Amit Khanna ,  Philip Andrew McDonnell ,  Prashast Khandelwal ,  Puneet Gupta ,  Shibani Sanan ,  Shun Kawamura ,  Subhadip Sarkar

IPC: H04L29/08

CPC classification number: H04L67/22 ,  H04L67/18

Abstract: Systems and methods of determining a geographic location based conversion via a computer network. A data processing system can receive, from a computing device, an indication of interest in an online content item that is associated with a commercial entity having a location. The system can also receive data points that each include time information and location information of a computing device. The system can generate a valid cluster indicating an activity at the location of the commercial entity by evaluating the time information and the location information of two or more data points with a duration threshold and a location threshold. The system can use the valid cluster to identify the indication of interest in the online content item as the location based conversion based on the activity at the location of the commercial entity.

公开(公告)号：US11249741B2

公开(公告)日：2022-02-15

申请号：US17115513

申请日：2020-12-08

Applicant: Google LLC

Inventor： Shibani Sanan ,  Christopher K. Harris ,  Nicola Rettke ,  Sissie Ling-Ie Hsiao ,  Samuel Sze Ming Ieong ,  Vinod Kumar Ramachandran ,  Anthony Chavez

IPC: G06F8/61 ,  G06F16/9535

Abstract: Methods, systems, and apparatus include computer programs encoded on a computer-readable storage medium, including a method for providing content. Data specifying a post-install activity is received from a provider of an application. An opportunity is identified to provide third-party content to a user. A likelihood is determined that the user will perform the specified post-install activity based on one or more attributes of the user and attributes of users that have previously performed the specified post-install activity in the application. A selection value is adjusted for third-party content that identifies the application based on the determined likelihood, wherein the selection value increases as the likelihood increases. The third-party content identifying the application is selected based on the adjusted selection value. The third-party content identifying the application is distributed to a client device of the user.

公开(公告)号：US11003432B2

公开(公告)日：2021-05-11

申请号：US16707803

申请日：2019-12-09

Applicant: Google LLC

Inventor： Shibani Sanan ,  Christopher K. Harris ,  Nicola Rettke ,  Sissie Ling-le Hsiao ,  Samuel Sze Ming Ieong ,  Vinod Kumar Ramachandran ,  Anthony Chavez

IPC: G06F9/44 ,  G06F8/61 ,  G06F16/9535

Abstract: Methods, systems, and apparatus include computer programs encoded on a computer-readable storage medium, including a method for providing content. Data specifying a post-install activity is received from a provider of an application. An opportunity is identified to provide third-party content to a user. A likelihood is determined that the user will perform the specified post-install activity based on one or more attributes of the user and attributes of users that have previously performed the specified post-install activity in the application. A selection value is adjusted for third-party content that identifies the application based on the determined likelihood, wherein the selection value increases as the likelihood increases. The third-party content identifying the application is selected based on the adjusted selection value. The third-party content identifying the application is distributed to a client device of the user.

公开(公告)号：US10540158B2

公开(公告)日：2020-01-21

申请号：US15642994

申请日：2017-07-06

Applicant: Google LLC

Inventor： Shibani Sanan ,  Christopher K. Harris ,  Nicola Rettke ,  Sissie Ling-le Hsiao ,  Samuel Sze Ming Ieong ,  Vinod Kumar Ramachandran ,  Anthony Chavez

IPC: G06F9/445 ,  G06F9/44 ,  G06F8/61

Abstract: Methods, systems, and apparatus include computer programs encoded on a computer-readable storage medium, including a method for providing content. Data specifying a post-install activity is received from a provider of an application. An opportunity is identified to provide third-party content to a user. A likelihood is determined that the user will perform the specified post-install activity based on one or more attributes of the user and attributes of users that have previously performed the specified post-install activity in the application. A selection value is adjusted for third-party content that identifies the application based on the determined likelihood, wherein the selection value increases as the likelihood increases. The third-party content identifying the application is selected based on the adjusted selection value. The third-party content identifying the application is distributed to a client device of the user.

公开(公告)号：US10997270B2

公开(公告)日：2021-05-04

申请号：US16240089

申请日：2019-01-04

Applicant: Google LLC

Inventor： Shibani Sanan ,  Vinod Kumar Ramachandran ,  Christopher K. Harris ,  Sissie Ling-le Hsiao

IPC: G06F7/00 ,  G06F16/958 ,  G06F16/93 ,  G06F16/248 ,  G06F16/9535 ,  G06Q10/10 ,  G06Q30/02 ,  G06F16/438 ,  G06F40/103

Abstract: Methods, systems, and apparatus, including computer programs encoded on a computer storage medium, for optimizing digital components. In one aspect, the system includes a digital component server that identifies a digital component to be presented in an electronic document. The system also includes a digital component distribution server that interacts with the digital component server to determine that the electronic document includes a particular item that identifies a same entity as the digital component that was identified to be presented in the electronic document. The system combines at least a portion of the digital component with content from the particular item to form an optimized digital component. The optimized digital component is integrated into the electronic document rather than presenting either of the particular item or the digital component individually.