Abstract:
A method for conducting a media consumption study, includes at a processor of a position marker placed in a study site in a vicinity of a fixed media device; receiving a signal broadcast from a personal measurement device; determining signal information of the received broadcast signal, the signal information including identification information of the personal measurement device, and one or more signal characteristics; comparing the one or more signal characteristics to threshold values; and based on the comparison, determining the personal measurement device is in proximity to the fixed media device.
Abstract:
A method for data logging in a panel media consumption study includes broadcasting an attraction signal by a device associated with a panelist during display of media on a first media device in an area of interest, the media for consumption by the panelist; receiving the attraction signal at a receiving device in the area of interest, determining information related to the received attraction signal, determining a characteristic value of the information; identifying the device of the panelist as at a first location within the area of interest based on the characteristic value of the information; and logging data related to the display of media as panel media consumption data.
Abstract:
Systems and methods for generating and using ephemeral identifiers are provided. One example method includes determining, by one or more computing devices, a current time-count. The method includes determining, by the one or more computing devices, a time-modified identifier based at least in part on a static identifier and the current time-count. The method includes determining, by the one or more computing devices, an ephemeral identifier based at least in part on the time-modified identifier and a rotation key. One example system includes a plurality of beacon devices, at least one observing entity, and at least one verifying entity.