Inferring Target Objects for an Attirbution Model Based on Links in Content Items

    公开(公告)号:US20240378637A1

    公开(公告)日:2024-11-14

    申请号:US18196395

    申请日:2023-05-11

    Abstract: An online system receives, from an entity, a content item to be presented to online system users, in which the content item includes a landing page to a third-party website. The system accesses the landing page, identifies a set of items included in it, and determines whether the landing page is configured for performing one or more types of conversions associated with each item. The system matches one or more of the items with one or more target objects based on the determination and associates the matched target object(s) with the content item. The system receives information describing one or more impression events associated with presenting the content item to a user and information describing a conversion associated with a target object associated with the content item performed by the user, applies an attribution model to determine a contribution of the impression event(s) to the conversion, and reports the contribution.

    GENERATING ITEM REPLACEMENTS USING MACHINE LEARNING BASED LANGUAGE MODELS

    公开(公告)号:US20240362696A1

    公开(公告)日:2024-10-31

    申请号:US18643890

    申请日:2024-04-23

    Applicant: Maplebear Inc.

    CPC classification number: G06Q30/0629 G06F40/40 G06V30/10

    Abstract: An online system uses a machine learning based language model, for example, a large language model (LLM) to identify replacement items for an item that may not be available at a store. The online system receives a request for an item and determines that the requested item is not available. The online system identifies a replacement item. If the online system determines that the replacement item has a replacement score below a threshold value indicating a low quality of replacement for the requested item, it uses a machine learning based language model, for example, a large language model to generate an explanation for why the replacement item has a replacement score below the threshold value. The online system sends the explanation to a client device.

    INTERACTION PREDICTION FOR INVENTORY ASSORTMENT WITH NEARBY LOCATION FEATURES

    公开(公告)号:US20240362579A1

    公开(公告)日:2024-10-31

    申请号:US18141393

    申请日:2023-04-29

    CPC classification number: G06Q10/087

    Abstract: An inventory interaction model predicts user interactions with items of a location for a physical warehouse included with other warehouses in a region. The location is described with features that include the nearby locations and the respective user interactions with the respective item assortments, so that the item interactions for the evaluated location incorporate location-location effects in model predictions. To effectively train the model in the absence of prior interaction data for a location, training examples are generated from existing locations and user interaction data of item assortments by selecting a portion of the locations for the training examples and including nearby location interaction data, labeling the training example output with item interactions for the location. The trained model is then applied for an item assortment at a location by describing nearby locations in evaluating candidate locations and item assortments.

    AUTOMATICALLY GENERATING A RETAILER-SPECIFIC BRAND PAGE BASED ON A MACHINE LEARNING PREDICTION OF ITEM AVAILABILITY

    公开(公告)号:US20240354812A1

    公开(公告)日:2024-10-24

    申请号:US18137389

    申请日:2023-04-20

    CPC classification number: G06Q30/0276

    Abstract: An online system receives information identifying items associated with a brand, a hierarchical taxonomy of the items, and information identifying a retailer associated with the brand. The system applies a machine learning model to predict availabilities of the items at (a) retailer location(s) associated with the retailer, identifies items that are likely available at the retailer location(s), and groups the identified items into categories based on the taxonomy. The system computes an item score for each item based on its popularity, attributes, and/or attributes of a user. The system assigns items in each category to positions within a display unit associated with the category and computes a category score for each category based on the item scores. The system assigns display units associated with the categories to positions within a template based on the category score and generates a page associated with the brand and retailer based on the assignments.

    GENERATING SESSION-BASED RECOMMENDATIONS USING LARGE LANGUAGE MACHINE-LEARNED MODELS

    公开(公告)号:US20240354556A1

    公开(公告)日:2024-10-24

    申请号:US18640231

    申请日:2024-04-19

    Applicant: Maplebear Inc.

    CPC classification number: G06N3/0455 G06Q30/0631

    Abstract: An online system generates session-based recommendations for a user accessing an application of the online system. The online system receives, from one or more client devices, a sequence of actions performed by a user during a session of an application of an online system. The online system generates a sequence of tokens from the sequence of actions by tokenizing an action to a token representing a respective item identifier. The online system applies a transformer-based machine-learned model to the sequence of tokens to generate predictions for a set of items. The online system selects a subset of items based on the generated predictions for the set of items. The online system generates one or more recommendations to the user from the selected subset of items and displays the recommendations to the user.

    Display panel of a programmed computer system with a graphical user interface

    公开(公告)号:USD1046912S1

    公开(公告)日:2024-10-15

    申请号:US29856064

    申请日:2022-10-10

    Applicant: Maplebear Inc.

    Abstract: FIG. 1 shows a first embodiment of a display panel of a programmed computer system with a graphical user interface; and,
    FIG. 2 shows a second embodiment of a display panel of a programmed computer system with a graphical user interface.
    The broken line showing of a portion of a display panel is for the purpose of illustrating environmental structure and forms no part of the claimed design. The broken lines showing of portions of the graphical user interface within the display panel form no part of the claimed design.

    PREDICTIVE PICKING OF ITEMS FOR PREPOPULATING A SHOPPING CART FOR A SHOPPER

    公开(公告)号:US20240331015A1

    公开(公告)日:2024-10-03

    申请号:US18129464

    申请日:2023-03-31

    CPC classification number: G06Q30/0635 G06Q30/0281 G06Q30/0639

    Abstract: An online concierge system facilitates creation of shopping lists of items for ordering from a physical retail store and at least partial self-service fulfillment of orders by the customer. To support fulfillment by the customer, the online concierge system may intelligently select one or more items of the order to be picked by a third-party picker and prepopulated to a shopping cart reserved for the customer in advance of the customer arriving at the retail location. The items for prepopulating may be selected based on various factors that optimize prepopulation decisions on an item-by-item basis in accordance with various machine learning models. The online concierge system may furthermore facilitate procurement of the remaining items by the customer through a customer client device that may track item procurement and/or provide guidance for locating items.

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