公开(公告)号：US20140324597A1

公开(公告)日：2014-10-30

申请号：US14328981

申请日：2014-07-11

Applicant: Facebook, Inc.

Inventor： Kent Schoen ,  Gokul Rajaram

IPC: G06Q30/02 ,  G06Q50/00 ,  H04L29/06

CPC classification number: G06Q30/0269 ,  G06Q30/0254 ,  G06Q30/0267 ,  G06Q50/01 ,  H04L51/10 ,  H04L65/403 ,  H04L67/26 ,  H04L67/32

Abstract: An online publisher provides content items such as advertisements to users. To enable publishers to provide content items to users who meet targeting criteria of the content items, an exchange server aggregates data about the users. The exchange server receives user data from two or more sources, including a social networking system and one or more other service providers. To protect the user's privacy, the social networking system and the service providers may provide the user data to the exchange server without identifying the user. The exchange server tracks each unique user of the social networking system and the service providers using a common identifier, enabling the exchange server to aggregate the users' data. The exchange server then applies the aggregated user data to select content items for the users, either directly or via a publisher.

Abstract translation: 在线发行商向用户提供广告等内容。 为了使发布商能够向符合内容项定位条件的用户提供内容项，交换服务器会聚合有关用户的数据。 交换服务器从两个或多个来源接收用户数据，包括社交网络系统和一个或多个其他服务提供商。 为了保护用户的隐私，社交网络系统和服务提供商可以将用户数据提供给交换服务器，而不需要识别用户。 交换服务器使用公共标识符跟踪社交网络系统的每个唯一用户和服务提供商，使得交换服务器能够聚合用户的数据。 然后，交换服务器应用聚合的用户数据来直接地或通过发布者为用户选择内容项。

公开(公告)号：US20140123034A1

公开(公告)日：2014-05-01

申请号：US14137825

申请日：2013-12-20

Applicant: FACEBOOK, INC.

Inventor： Kent Schoen ,  Ning Li ,  Robert Kang Xing Jin ,  Philip Anastasios Zigoris ,  Jessica Gronski ,  Jordan Walke ,  Eric Michel Giovanola

IPC: G06F3/0481

CPC classification number: G06F3/0481 ,  G06Q10/10 ,  G06Q30/0269 ,  G06Q50/01 ,  H04L65/403

Abstract: A method includes monitoring an activity stream to identify actions that match stored sponsored story specifications, for providing one or more sponsored stories to a viewing user. The sponsored story specifications include a visual specification for the sponsored story, and matched sponsored stories are ranked for a viewing user. Users can set privacy preferences related to sponsored stories. The ranking and privacy settings contribute to which sponsored stories are provided for display to the viewing user.

Abstract translation: 一种方法包括监视活动流以识别与存储的赞助故事规范相匹配的动作，用于向观看用户提供一个或多个赞助故事。 赞助的故事规范包括赞助故事的视觉规范，匹配的赞助故事排名为观看用户。 用户可以设置与赞助故事相关的隐私偏好。 排名和隐私设置有助于向观看用户显示哪些赞助故事。