公开(公告)号：US08589233B2

公开(公告)日：2013-11-19

申请号：US11763542

申请日：2007-06-15

申请人： Gary W. Flake ,  Brett D. Brewer ,  Christopher A. Meek ,  David Max Chickering ,  Jody D. Biggs ,  Ewa Dominowska ,  Brian Burdick

发明人： Gary W. Flake ,  Brett D. Brewer ,  Christopher A. Meek ,  David Max Chickering ,  Jody D. Biggs ,  Ewa Dominowska ,  Brian Burdick

IPC分类号： G06Q30/00

CPC分类号： G06Q30/02 ,  G06Q30/0242 ,  G06Q30/0254 ,  G06Q30/0269 ,  G06Q30/0275 ,  G06Q30/0277 ,  G06Q40/04

摘要： For a multi-party online advertising exchange including advertising and publishing entities and one or more third party participants, the disclosed systems and methods enable third party participation in arbitrage opportunities in online advertising transactions. A plurality of underlying transaction details are abstracted and provided to the third party participants without loss of generalization and while preserving relationships in the transaction data, to enable a third party share risk in advertising transactions. Various system refinements are provided and disclosed according to a host of optional embodiments.

摘要翻译： 对于包括广告和出版实体以及一个或多个第三方参与者在内的多方在线广告交易，披露的系统和方法使第三方参与在线广告交易中的套利机会。 多个基础交易细节被抽象并提供给第三方参与者而不丢失泛化，同时保持交易数据中的关系，以使第三方在广告交易中共享风险。 根据主机的可选实施例提供和公开了各种系统细化。

公开(公告)号：US20080255921A1

公开(公告)日：2008-10-16

申请号：US11734134

申请日：2007-04-11

申请人： Gary W. Flake ,  Brett D. Brewer ,  Dennis M. DeCoste

发明人： Gary W. Flake ,  Brett D. Brewer ,  Dennis M. DeCoste

IPC分类号： G06Q30/00

CPC分类号： G06Q30/02 ,  G06Q30/0247 ,  G06Q30/0273 ,  G06Q30/0275 ,  G06Q30/0283

摘要： The subject disclosure pertains to systems and methods that facilitate percentage based online advertising. Systems and methods described herein enable an advertiser to elect a share or percentage of a particular market instead of, or in addition to, submitting bids to auction-based advertising systems. Markets can be defined based upon impressions, clicks, actions or any other suitable attributes. For example, additional attributes can include user demographics (e.g., age, gender, geographic location, education, and interests), specified time periods (e.g., weekdays and business hours) and the like. Advertisers can also specify constraints that limit market share requests. Such constraints can include a maximum total cost, a specific time period or periods, a maximum cost within a limited time period and the like.

摘要翻译： 本发明涉及促进基于百分比的在线广告的系统和方法。 本文所述的系统和方法使广告商能够选择特定市场的份额或百分比，而不是向拍卖为基础的广告系统提交投标。 可以根据展示次数，点击次数，操作或任何其他合适的属性来定义市场。 例如，附加属性可以包括用户人口统计（例如，年龄，性别，地理位置，教育和兴趣），指定的时间段（例如，工作日和营业时间）等。 广告商也可以指定限制市场份额请求的约束。 这样的约束可以包括最大总成本，特定时间段或周期，在有限时间段内的最大成本等。

公开(公告)号：US20080103898A1

公开(公告)日：2008-05-01

申请号：US11742199

申请日：2007-04-30

申请人： Gary W. Flake ,  Brett D. Brewer ,  Christopher A. Meek ,  David Max Chickering ,  Jody D. Biggs ,  Ewa Dominowska ,  Brian Burdick

发明人： Gary W. Flake ,  Brett D. Brewer ,  Christopher A. Meek ,  David Max Chickering ,  Jody D. Biggs ,  Ewa Dominowska ,  Brian Burdick

IPC分类号： G06Q30/00

CPC分类号： G06Q30/02 ,  G06Q30/0242 ,  G06Q30/0275 ,  G06Q30/0277

摘要： For a multi-party advertising exchange including advertising and publishing entities, each participant can specify one or more utility functions that are invertible with respect to a common measure, such as revenue. In one non-limiting embodiment, each utility function is invertible with respect to expected revenue per standard advertising unit, e.g., expected cost per impression. The disparate utility functions of multiple participants are also normalized within the advertising exchange by converting the utility functions to the common measure enabling the comparison or translation of a first set of utility functions to a second set of utility functions in quantifiable terms. Various system refinements are provided and disclosed according to a host of optional embodiments.

摘要翻译： 对于包括广告和出版实体在内的多方广告交换，每个参与者可以指定一个或多个关于诸如收入的共同度量可逆的效用函数。 在一个非限制性实施例中，每个效用函数相对于每个标准广告单元的预期收入是可逆的，例如每次展示的预期成本。 多个参与者的不同效用函数也在广告交换中通过将效用函数转换为能够以可量化的术语将第一组效用函数与第二组效用函数进行比较或转换的通用度量进行归一化。 根据主机的可选实施例提供和公开了各种系统细化。

公开(公告)号：US20080103795A1

公开(公告)日：2008-05-01

申请号：US11762243

申请日：2007-06-13

申请人： David Jakubowski ,  Yosha R. Ulrich-Sturmat ,  Brian Burdick ,  Gary W. Flake ,  Brett D. Brewer ,  Christopher A. Meek ,  David Max Chickering ,  Jody D. Biggs ,  Ewa Dominowska ,  Richard Liam Pelly ,  Christopher Andrew Daniels

发明人： David Jakubowski ,  Yosha R. Ulrich-Sturmat ,  Brian Burdick ,  Gary W. Flake ,  Brett D. Brewer ,  Christopher A. Meek ,  David Max Chickering ,  Jody D. Biggs ,  Ewa Dominowska ,  Richard Liam Pelly ,  Christopher Andrew Daniels

IPC分类号： G06Q10/00 ,  G06F17/30

CPC分类号： G06Q30/02 ,  G06Q30/0241

摘要： For a multi-party advertising exchange including advertising and publishing entities from different advertising networks, the invention provides architectures for an online advertising marketplace that range from lightweight to heavyweight implementations. A lightweight client side implementation of an interface includes centralized processing and storage of federated advertising marketplace data by centralized servers or services. A heavyweight client side implementation of an interface for advertising entities includes providing a peer instance of a federated advertising exchange application or set of processes is provided to each advertising entity as an interface for advertising entities where processing and storage are performed locally to each peer instance. Distributed advertising data can be replicated or synchronized with other peer instances.

摘要翻译： 对于包括来自不同广告网络的广告和出版实体的多方广告交换，本发明提供了从轻量级到重量级实现的在线广告市场的架构。 接口的轻量级客户端实现包括通过集中式服务器或服务集中处理和存储联合广告市场数据。 用于广告实体的接口的重量级客户端实现包括向每个广告实体提供联合广告交换应用的对等实例或提供一组处理，作为在本地向每个对等实例执行处理和存储的广告实体的接口。 分布式广告数据可以与其他对等实例进行复制或同步。

公开(公告)号：US20080103792A1

公开(公告)日：2008-05-01

申请号：US11753784

申请日：2007-05-25

申请人： Gary W. Flake ,  Brett D. Brewer ,  Christopher A. Meek ,  David Max Chickering ,  Jody D. Biggs ,  Ewa Dominowska ,  Brian Burdick ,  Hrishikesh Bal

发明人： Gary W. Flake ,  Brett D. Brewer ,  Christopher A. Meek ,  David Max Chickering ,  Jody D. Biggs ,  Ewa Dominowska ,  Brian Burdick ,  Hrishikesh Bal

IPC分类号： G06Q30/00

CPC分类号： G06Q30/00 ,  G06Q30/0241 ,  G06Q40/00

摘要： For a multi-party advertising exchange including advertising and publishing entities, each participant specifies tax rate(s), such as import tax and export tax, that apply to at least one other entity in the exchange. Since tax rate(s) can be expressed in different transactional terms by different parties, each tax rate is reduced to a common tax rate expression within the exchange for comparison. Intelligent tax rate selection and support can be provided to dynamically set tax rates that achieve utilitarian goals for the individual participants taking into account the tax rates expressed by other participants and their respective advertising goals, and dynamically adjusting tax rates over time in response to condition changes. Various refinements are provided and disclosed according to a host of optional implementations.

摘要翻译： 对于包括广告和出版实体在内的多方广告交易，每个参与者都规定适用于交易所中至少一个其他实体的税率，如进口税和出口税。 由于税率可以由不同的各方按不同的交易条件表达，所以每个税率都会降低到交易所内的普通税率表达式进行比较。 可以提供智能税率选择和支持，以动态设定实现功能目标的税率，同时考虑到其他参与者所表达的税率及其各自的广告目标，并根据条件变化动态调整税率 。 根据大量可选实现提供和公开各种改进。

公开(公告)号：US08943420B2

公开(公告)日：2015-01-27

申请号：US12486964

申请日：2009-06-18

申请人： Flora P. Goldthwaite ,  Brett D. Brewer ,  Eric I-Chao Chang ,  Jonathan C. Cluts ,  Karim T. Farouki ,  Gary W. Flake ,  Janet Galore ,  Jason Garms ,  Abhiram G. Khune ,  Oscar Murillo ,  Sven Pleyer

发明人： Flora P. Goldthwaite ,  Brett D. Brewer ,  Eric I-Chao Chang ,  Jonathan C. Cluts ,  Karim T. Farouki ,  Gary W. Flake ,  Janet Galore ,  Jason Garms ,  Abhiram G. Khune ,  Oscar Murillo ,  Sven Pleyer

IPC分类号： G06F3/048 ,  G06T19/00 ,  G06F3/0481 ,  G06T17/05

CPC分类号： G06T19/006 ,  G06F3/04815 ,  G06T17/05

摘要： The claimed subject matter relates to an architecture that can enhance an experience associated with indicia related to a local environment. In particular, the architecture can receive an image that depicts a view of the local environment including a set of entities represented in the image. One or more of the entities can be matched or correlated to modeled entities included in a geospatial model of the environment, potentially based upon location and direction, in order to scope or frame the view depicted in the image to a modeled view. In addition, the architecture can select additional content that can be presented. The additional content typically relates to services or data associated with modeled entities included in the geospatial model or associated with modeled entities included in an image-based data store.

摘要翻译： 所要求保护的主题涉及可以增强与与本地环境相关的标记相关联的经验的架构。 特别地，架构可以接收描绘本地环境的视图的图像，包括在图像中表示的一组实体。 可以将一个或多个实体与包含在环境的地理空间模型中的建模实体进行匹配或相关，潜在地基于位置和方向，以便将图像中描绘的视图范围或框架到建模视图。 此外，架构可以选择可以呈现的其他内容。 附加内容通常涉及与包括在地理空间模型中的建模实体或与包括在基于图像的数据存储中的建模实体相关联的建模实体相关联的服务或数据。

公开(公告)号：US20080103947A1

公开(公告)日：2008-05-01

申请号：US11747963

申请日：2007-05-14

申请人： Gary W. Flake ,  Brett D. Brewer ,  Christopher A. Meek ,  David Max Chickering ,  Jody D. Biggs ,  Ewa Dominowska ,  Brian Burdick ,  Hrishikesh Bal

发明人： Gary W. Flake ,  Brett D. Brewer ,  Christopher A. Meek ,  David Max Chickering ,  Jody D. Biggs ,  Ewa Dominowska ,  Brian Burdick ,  Hrishikesh Bal

IPC分类号： G06Q30/00 ,  G06F17/10

CPC分类号： G06Q30/02 ,  G06Q20/207 ,  G06Q30/0241 ,  G06Q30/04 ,  G06Q40/123

摘要： For a multi-party advertising exchange including advertising and publishing entities, each participant specifies tax rate(s), such as import tax and export tax, that apply to at least one other entity in the exchange. Since tax rate(s) can be expressed in different transactional terms by different parties, each tax rate is reduced to a common tax rate expression within the exchange for comparison. Intelligent tax rate selection and support can be provided to dynamically set tax rates that achieve utilitarian goals for the individual participants taking into account the tax rates expressed by other participants and their respective advertising goals, and dynamically adjusting tax rates over time in response to condition changes. Various refinements are provided and disclosed according to a host of optional implementations.

摘要翻译： 对于包括广告和出版实体在内的多方广告交易，每个参与者都规定适用于交易所中至少一个其他实体的税率，如进口税和出口税。 由于税率可以由不同的各方按不同的交易条件表达，所以每个税率都会降低到交易所内的普通税率表达式进行比较。 可以提供智能税率选择和支持，以动态设定实现功能目标的税率，同时考虑到其他参与者所表达的税率及其各自的广告目标，并根据条件变化动态调整税率 。 根据大量可选实现提供和公开各种改进。

公开(公告)号：US20080103896A1

公开(公告)日：2008-05-01

申请号：US11735737

申请日：2007-04-16

申请人： Gary W. Flake ,  Christopher A. Meek ,  Jody D. Biggs ,  David Max Chickering ,  Brett D. Brewer

发明人： Gary W. Flake ,  Christopher A. Meek ,  Jody D. Biggs ,  David Max Chickering ,  Brett D. Brewer

IPC分类号： G06Q30/00

CPC分类号： G06Q30/02 ,  G06Q30/0244 ,  G06Q30/0256 ,  G06Q30/0277

摘要： For a multi-party advertising exchange including advertising and publishing entities, each participant can specify one or more display properties as requirements or definitions for advertising transactions in the exchange. The disparate display properties of multiple participants are normalized within the advertising exchange to a common vocabulary by translating the display properties to a common set of representations within the exchange enabling the comparison of a first set of display properties to a second set of display properties. The invention also optionally records the performance of advertising as a function of display properties over time so that optimal display strategies can be determined by participants with access to the performance information. Various system refinements are provided and disclosed according to a host of optional embodiments.

摘要翻译： 对于包括广告和出版实体的多方广告交换，每个参与者可以将一个或多个显示属性指定为交换中的广告交易的要求或定义。 通过将显示属性转换为交换中的一组公共表示，使得能够将第一组显示属性与第二组显示属性进行比较，将广告交换中的多个参与者的不同显示属性归一化为公共词汇。 本发明还可选地将广告的性能随时间记录为显示属性的函数，使得可以由访问演出信息的参与者确定最佳显示策略。 根据主机的可选实施例提供和公开了各种系统细化。

公开(公告)号：US08533049B2

公开(公告)日：2013-09-10

申请号：US11762625

申请日：2007-06-13

申请人： Gary W. Flake ,  Brett D. Brewer ,  Christopher A. Meek ,  David Max Chickering ,  Jody D. Biggs ,  Ewa Dominowska ,  Brian Burdick

发明人： Gary W. Flake ,  Brett D. Brewer ,  Christopher A. Meek ,  David Max Chickering ,  Jody D. Biggs ,  Ewa Dominowska ,  Brian Burdick

IPC分类号： G06Q30/00

CPC分类号： G06Q30/02 ,  G06Q30/0242

摘要： For a multi-party advertising exchange, including publishing entities and advertising entities from disparate advertising networks, which facilitates transactions for publishing inventory, a value add broker is provided to aggregate information from third parties having valuable information for input to the exchange or to perform services that are valuable to transactions in the exchange. The valuable information or services further facilitate the transactions for the publishing inventory automatically generating a benefit for the third parties providing the valuable information or services commensurate with the value added to the transactions.

摘要翻译： 对于多方广告交易所，包括来自不同广告网络的出版实体和广告实体，其促进发布库存的交易，提供增值经纪人以将具有有价值信息的第三方的信息汇总到交易所或进行服务 这对交易中的交易是有价值的。 有价值的信息或服务进一步促进出版物库存的交易自动为第三方产生利益，从而提供与交易中添加的价值相称的有价值的信息或服务。

公开(公告)号：US07698166B2

公开(公告)日：2010-04-13

申请号：US11747963

申请日：2007-05-14

申请人： Gary W. Flake ,  Brett D. Brewer ,  Christopher A. Meek ,  David Max Chickering ,  Jody D. Biggs ,  Ewa Dominowska ,  Brian Burdick ,  Hrishikesh Bal

发明人： Gary W. Flake ,  Brett D. Brewer ,  Christopher A. Meek ,  David Max Chickering ,  Jody D. Biggs ,  Ewa Dominowska ,  Brian Burdick ,  Hrishikesh Bal

IPC分类号： G06Q20/00

CPC分类号： G06Q30/02 ,  G06Q20/207 ,  G06Q30/0241 ,  G06Q30/04 ,  G06Q40/123

摘要： For a multi-party advertising exchange including advertising and publishing entities, each participant specifies tax rate(s), such as import tax and export tax, that apply to at least one other entity in the exchange. Since tax rate(s) can be expressed in different transactional terms by different parties, each tax rate is reduced to a common tax rate expression within the exchange for comparison. Intelligent tax rate selection and support can be provided to dynamically set tax rates that achieve utilitarian goals for the individual participants taking into account the tax rates expressed by other participants and their respective advertising goals, and dynamically adjusting tax rates over time in response to condition changes. Various refinements are provided and disclosed according to a host of optional implementations.

摘要翻译： 对于包括广告和出版实体在内的多方广告交易，每个参与者都规定适用于交易所中至少一个其他实体的税率，如进口税和出口税。 由于税率可以由不同的各方按不同的交易条件表达，所以每个税率都会降低到交易所内的普通税率表达式进行比较。 可以提供智能税率选择和支持，以动态设定实现功能目标的税率，同时考虑到其他参与者所表达的税率及其各自的广告目标，并根据条件变化动态调整税率 。 根据大量可选实现提供和公开各种改进。