公开(公告)号：US20150220977A1

公开(公告)日：2015-08-06

申请号：US14170028

申请日：2014-01-31

Applicant: Apple Inc.

Inventor： Mehul K. Sanghavi ,  Fan Yang ,  Jeffrey Michael Banister

IPC: G06Q30/02

CPC classification number: G06Q30/0249

Abstract: Systems, methods, and computer-readable storage media for providing advertisers with a mechanism to dynamically adjust budget constraints in order to take into account the advertisers' preferences for targeting users associated with specific dimensions within the segments targeted by a campaign. In particular, advertisers can specify a line specification that sets forth soft and hard constraints, where the hard constraints set caps for spend and the soft constraints set forth desired range of spend for categories in one or more dimensions and a relative importance of the spend in each category. The line specification can then be used to derive spending preferences that can be used to guide how spend is allocated over time.

Abstract translation: 系统，方法和计算机可读存储介质，用于向广告商提供动态调整预算约束的机制，以便考虑广告主的偏好，以针对与活动所针对的区段内的特定维度相关联的用户。 特别地，广告商可以指定线规格，其中规定了软和硬约束条件，其中硬约束设定支出上限和软限制为一个或多个维度中的类别提供了所需的支出范围以及支出的相对重要性 每个类别。 然后可以使用线路规格来获取可用于指导如何随时间分配支出的支出偏好。

公开(公告)号：US20150220970A1

公开(公告)日：2015-08-06

申请号：US14169478

申请日：2014-01-31

Applicant: Apple Inc.

Inventor： Michael Froimowitz Greenzeiger ,  Mehul K. Sanghavi ,  Ravindra M. Phulari ,  Ryan S. Mehlmauer ,  Steven C. Bredenberg

IPC: G06Q30/02

CPC classification number: G06Q30/0244

Abstract: Systems, methods, and computer-readable storage media for determining user journeys during presentations of content. The system first determines an average time spent for sessions associated with a presentation of content. Next, the system identifies a representative group of sessions from the sessions by identifying each of the sessions having a respective time spent within a statistical range from the average time spent for the sessions. The system then determines a most common path of events from the representative group of sessions to yield a most common user journey associated with the presentation of content.

Abstract translation: 系统，方法和计算机可读存储介质，用于在介绍内容时确定用户行程。 系统首先确定与呈现内容相关联的会话的平均时间。 接下来，系统通过从用于会话的平均时间中识别在统计范围内花费的相应时间的每个会话来识别会话中的代表性会话组。 然后，该系统确定来自代表性会话组的最常见的事件路径，以产生与内容呈现相关联的最常见的用户行程。

公开(公告)号：US20150213467A1

公开(公告)日：2015-07-30

申请号：US14166001

申请日：2014-01-28

Applicant: Apple Inc.

Inventor： Mehul K. Sanghavi ,  Sagar A. Joshi

IPC: G06Q30/02

CPC classification number: G06Q30/0203

Abstract: A user account can be tagged with a metadata rich survey tag used to manage a survey campaign. The survey tag can identify a user as eligible to participate in a survey campaign and include information used to manage the survey campaign. For example, the survey tag can include interaction data, survey affinity data, user demographic data, etc. The survey campaign can be managed according to survey campaign delivery parameters that dictate when to present a survey based on the metadata included in the survey tag. The survey campaign delivery parameters can be set to maximize invitational content item revenue by increasing the efficiency of the survey campaign, while still meeting survey campaign goals. The survey campaign delivery parameters can also be varied based on whether the survey campaign is on schedule to meet the survey campaign goals.

Abstract translation: 可以使用用于管理调查活动的元数据丰富的测量代码来标记用户帐户。 调查标签可以识别用户有资格参与调查活动，并包括用于管理调查活动的信息。 例如，调查标签可以包括交互数据，调查亲和度数据，用户人口统计数据等。可以根据调查活动传递参数管理调查活动，该参数决定何时基于包含在调查标签中的元数据进行调查。 可以通过提高调查活动的效率，同时仍然满足调查活动目标，设置调查活动交付参数以最大限度地增加邀请内容项目收入。 调查活动的交付参数也可以根据调查活动是否按照调查活动目标进行调整。

公开(公告)号：US20150100920A1

公开(公告)日：2015-04-09

申请号：US14045688

申请日：2013-10-03

Applicant: Apple Inc.

Inventor： Mehul K. Sanghavi ,  Michael Froimowitz Greenzeiger ,  Ravindra Phulari

IPC: G06F3/0482 ,  G06F3/0487 ,  G06F3/0484

CPC classification number: G06Q50/01 ,  G06Q30/0241

Abstract: Disclosed are systems, methods, and non-transitory computer-readable storage media for presenting companion content along with invitational content. The companion content can present the user with a listing of alternate invitational content items that, upon selection, can be presented in place of the invitational content item being presented. The companion content provides the user with an opportunity to modify the invitational content item presented to the user, as well as enables an interested user to view as many invitational content items as desired. For example, in some embodiments, a user can extend the invitational content presented by selecting alternate invitational content items to view. If a user selection to view an alternate invitational content item is not received within a predetermined period of time, the invitational content can end and any paused primary content can be resumed.

Abstract translation: 公开了用于呈现伴随内容以及邀请内容的系统，方法和非暂时的计算机可读存储介质。 伴随内容可以向用户呈现备选邀请内容项目的列表，其可以在选择时被呈现以代替正在呈现的邀请内容项目。 伴随内容为用户提供修改呈现给用户的邀请内容项目的机会，并且使感兴趣的用户能够根据需要查看尽可能多的邀请内容项目。 例如，在一些实施例中，用户可以通过选择要查看的替代邀请内容项来扩展呈现的邀请内容。 如果在预定时间段内没有接收到用于查看替代邀请内容项目的用户选择，则邀请内容可以结束，并且可以恢复任何暂停的主要内容。

公开(公告)号：US20140129342A1

公开(公告)日：2014-05-08

申请号：US13670272

申请日：2012-11-06

Applicant: APPLE INC.

Inventor： Mehul K. Sanghavi ,  Michael Froimowitz Greenzeiger ,  Ravindra Phulari

IPC: G06Q30/02

CPC classification number: G06Q30/0277

Abstract: A potential source of revenue for the developer of an interactive environment can be to offer sponsorship opportunities within the interactive environment. These sponsorship opportunities can take the form of sponsoring virtual placement items within the interactive environment by displaying invitational content in conjunction with a virtual placement item. The sponsored placement opportunities can be pre-defined. However, to improve the success of the invitational content, the placement opportunities can be adjusted in real-time based on one or more invitational content placement rules. Additionally, each placement opportunity can specify one or more virtual placement item characteristics from a virtual placement item classification hierarchy. A virtual placement item classification hierarchy can be a semantic hierarchy specifying various characteristics for virtual placement items where the characteristics have telescoping specificity. The classification hierarchy can be used to aid in selecting invitational content for a placement opportunity and in determining a cost of the placement.

Abstract translation: 互动环境开发商的潜在收入来源可以在互动环境中提供赞助机会。 这些赞助机会可以通过与虚拟展示项目一起显示邀请内容来采取在交互式环境中赞助虚拟展示位置的形式。 赞助的展示机会可以预先定义。 然而，为了提高邀请内容的成功，可以根据一个或多个邀请内容放置规则实时调整展示位置机会。 此外，每个展示位置机会可以从虚拟展示位置分类层次结构指定一个或多个虚拟展示位置特征。 虚拟展示项目分类层次可以是指定特征具有伸缩特异性的虚拟展示项目的各种特征的语义层级。 分类层次结构可用于帮助选择邀请内容以进行放置机会以及确定展示位置的成本。